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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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The Nature of Business Data

Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with all the smoke and mirrors we use, we can forget what...

Posted Nov 21 2008, 12:02 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, direct marketing, DMA, data

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Data MOT challenge

Now here is a thought. Andy from Infouk replied to my last blog in defence of his new website and data quality. Good for him. Nice to see someone who is prepared to stand up and be counted. So why not challenge everyone to face a data MOT, to drive the...

Posted Nov 12 2008, 06:17 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, direct mail, data, infouk

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Moreofthesame.com

Infouk.com was not a disappointment...I am sure it works just fine. However, it is more of the same. Golly, an online counting tool...why didn't someone else think of that? Actually they did...they built it, put it out there, and discovered that hardly...

Posted Nov 10 2008, 09:17 PM by Hugh Bessant with | with 5 comment(s)

Filed under: B2B, direct mail, direct marketing, DMA, data, infouk

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And there is no Santa Claus...

Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase...

Posted Oct 30 2008, 09:28 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, mail, direct marketing, DMA, data

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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Prospect's gloomy at Bisnode

The news yesterday that Prospect Swetenhams and Market Monitor are being merged into ICC by Bisnode is very sad. Especially for me. I played a pivotal role in creating Prospect Swetenhams out of The Prospect Shop and Swetenhams Marketing, and was MD when...

Posted Oct 07 2008, 09:17 PM by Hugh Bessant with | with no comments

Filed under: B2B, direct mail, mail, direct marketing, DMA, data, prospect swetenhams, marketing: bisnode

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Where would I be without surveys?

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The Nature of Business Data

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Data MOT challenge

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Moreofthesame.com

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And there is no Santa Claus...

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Recession Starts to Bite

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Prospect's gloomy at Bisnode