Blogs - Brand Republic

Skip To Page Navigation
Skip To Main Content
Skip To Footer Navigation
Skip to Accessibility Information

Edition:: UK |; Asia

Jobs

Tag Filter

Hallelujah You can teach an old dog new tricks

Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I...

Posted Jan 02 2009, 05:14 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, data

Tag Filter

I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

His Lordship, his Mandyness of somewhere near Hull, is a busy little business secretary, isn't he? Not content with telling Gordon which side to put his parting, he is also contemplating bailing out Jaguar and Land Rover (but not Woolies), whilst...

Posted Dec 18 2008, 05:30 PM by Hugh Bessant with | with 5 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, data, Mandelson, royal mail

Tag Filter

Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

Tag Filter

The Nature of Business Data

Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with all the smoke and mirrors we use, we can forget what...

Posted Nov 21 2008, 12:02 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, direct marketing, DMA, data

Tag Filter

And there is no Santa Claus...

Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase...

Posted Oct 30 2008, 09:28 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, mail, direct marketing, DMA, data

Tag Filter

Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

Tag Filter

Marketing of No Perceived Benefit in a Recession?

Market Location, a fine business run by good people with an excellent database, have axed their last remaining marketer, with reports suggesting that as the recession bites, it was wasted money. A great shame, especially for a company that sells to marketers...

Posted Sep 19 2008, 09:20 AM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession, DMA, data

Tag Filter

Shocking News

A B2B101 scoop, a shock, so amazing that it will send a tremor through the whole data industry. When I realised the significance of it, I was unsure whether to go straight to the tabloids, or to break it here...in the end loyalty to Brand Republic won...

Posted Sep 09 2008, 12:48 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, data

Page 1 of 1 (8 items)

Jobs

Directory

ADVERTISEMENT

Browse by Tags

Tag Filter

Hallelujah You can teach an old dog new tricks

Tag Filter

I'm Mandy, Fly Me, Flog Me, Buy Me (or let me loan you bundles of cash on the never-never)

Tag Filter

Where would I be without surveys?

Tag Filter

The Nature of Business Data

Tag Filter

And there is no Santa Claus...

Tag Filter

Recession Starts to Bite

Tag Filter

Marketing of No Perceived Benefit in a Recession?

Tag Filter

Shocking News