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Account Executive - integrated/sales promotion
£18000-£23000
Marketing Manager – Events Industry
Up to £40,000 Plus Pension
Strategic Insight / Data Consultant (Financial Services)
£200-£300
Customer Insights Marketing Manager (Retail)
£40000-£50000
Head of E-commerce
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Data Virgins

Two recent news items have got me thinking this week. Firstly, the collapse of the infamous mobile telephone directory, using bought in data, and secondly the ASA rapping Virgin Media over the fingers for not using goneaway suppression. Both cases represent...

Posted Jul 23 2009, 02:44 PM by Hugh Bessant with | with 1 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, suppression, data, customer service

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This industry cannot help shooting itself in the foot

Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why. Spam, junk, confetti tactics,...

Posted Jun 11 2009, 04:20 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data, customer service

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British Gas are a disgrace

Direct marketing has an essential role to play in customer retention, as well as customer acquisition. However, one of our mega brands does not agree. They continually treat their existing customers like dog excrement. Well, this one has had enough. Today...

Posted Oct 27 2008, 09:30 PM by Hugh Bessant with | with 5 comment(s)

Filed under: business efficiency, direct mail, direct marketing, British Gas, customer service

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Data Virgins

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This industry cannot help shooting itself in the foot

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British Gas are a disgrace