Blogs - Brand Republic

Skip To Page Navigation
Skip To Main Content
Skip To Footer Navigation
Skip to Accessibility Information

Edition:: UK |; Asia

Jobs

Marketing Manager – Events Industry
Up to £40,000 Plus Pension
Strategic Insight / Data Consultant (Financial Services)
£200-£300
Customer Insights Marketing Manager (Retail)
£40000-£50000
Head of E-commerce
Attractive
Business Development Executive
£25000-£35000

Tag Filter

This industry cannot help shooting itself in the foot

Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why. Spam, junk, confetti tactics,...

Posted Jun 11 2009, 04:20 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data, customer service

Tag Filter

Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

Tag Filter

Electoral Roll Suppression is as simple as ticking a box

3 blogs in one day, a record for me, but sometimes you are just driven to share. Having been searching for a crucial document in my so-called filing system, I was forced into an unplanned clear out, and I came across the form for confirming our household...

Posted Sep 19 2008, 02:56 PM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, mail, direct marketing, DMA, suppression, telephone preference service, consumer, data, electoral roll

Tag Filter

Angry of Tunbridge Wells misses the point

Late last week, catching a bit of the PM show on Radio 4, I heard the anger of the great unwashed, as consumers thoughts on the electoral roll were broadcast for our edification. You will be surprised to hear that no one was in favour. The tone was how...

Posted Sep 02 2008, 10:49 AM by Hugh Bessant with | with 2 comment(s)

Filed under: direct mail, DMA, suppression, telephone preference service, PM Show, Radio 4, BBC, consumer

Page 1 of 1 (4 items)

Jobs

Directory

ADVERTISEMENT

Browse by Tags

Tag Filter

This industry cannot help shooting itself in the foot

Tag Filter

Recession Starts to Bite

Tag Filter

Electoral Roll Suppression is as simple as ticking a box

Tag Filter

Angry of Tunbridge Wells misses the point