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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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Golden Brown can't promise to keep our data safe

The most amazing throw away line I've heard from a politician since Tony Blair said he wasn't lying in the Ecclestone affair. He can't promise to keep our data safe? Good grief, has anyone really considered what that means? He means he can't...

Posted Nov 03 2008, 10:01 PM by Hugh Bessant with | with 2 comment(s)

Filed under: business efficiency, direct mail, direct marketing, DMA, data

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British Gas are a disgrace

Direct marketing has an essential role to play in customer retention, as well as customer acquisition. However, one of our mega brands does not agree. They continually treat their existing customers like dog excrement. Well, this one has had enough. Today...

Posted Oct 27 2008, 09:30 PM by Hugh Bessant with | with 5 comment(s)

Filed under: business efficiency, direct mail, direct marketing, British Gas, customer service

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Time to use the mega database?

So, the government wants access to all our communications, for security reasons. Well, how about using their powers on Mandy and Georgous George? I bet they both used their mobiles on board the Oligarch's little paddle steamer. Mandy would not have...

Posted Oct 23 2008, 10:18 AM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, direct marketing, recession, DMA, PM Show, Radio 4, Mandelson, Osbourne

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Budget cuts threaten the future more than the present

Big red lines are being written across marketing budgets as we speak. No frills, look after the pennies, batten down the hatches until the storm abates. Of course, that is an understandable reaction, and this is no time for anyone to be wasting money...

Posted Oct 16 2008, 12:01 PM by Hugh Bessant with | with 3 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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Electoral Roll Suppression is as simple as ticking a box

3 blogs in one day, a record for me, but sometimes you are just driven to share. Having been searching for a crucial document in my so-called filing system, I was forced into an unplanned clear out, and I came across the form for confirming our household...

Posted Sep 19 2008, 02:56 PM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, mail, direct marketing, DMA, suppression, telephone preference service, consumer, data, electoral roll

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Marketing of No Perceived Benefit in a Recession?

Market Location, a fine business run by good people with an excellent database, have axed their last remaining marketer, with reports suggesting that as the recession bites, it was wasted money. A great shame, especially for a company that sells to marketers...

Posted Sep 19 2008, 09:20 AM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession, DMA, data

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Last of the Summer Whine...hopefully

Good grief, can you think of anything worse than getting a recorded message from Nick Clegg? 250,000 lucky people did. Compo would have been preferable. Isn't it amazing how direct marketing is perfectly acceptable when the politicians want to use...

Posted Sep 19 2008, 09:14 AM by Hugh Bessant with | with 2 comment(s)

Filed under: business efficiency, direct marketing, suppression, telephone preference service, data, liberal democrats

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An age of cynicism

Having recently turned the ripe old age of 47, I fear I am turning into the stereotypical grumpy old man, but many would say that I was already grumpy! However, replying to a comment on my last blog here I realised that I am also an unrepentant cynic...

Posted Jul 18 2008, 09:38 AM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail

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Tons of waste fuss rather misses the point

Another survey, another burst of angst about misdirected or badly addressed mail. 100 million pieces of mail apparently fall into this category, and mailers are criticised for not collecting returns information (and rectifying it) or for not using suppression...

Posted Jul 10 2008, 12:27 PM by Hugh Bessant with | with 6 comment(s)

Filed under: marketing, business efficiency, direct mail, mail

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Hunker down, it's going to be a bumpy ride

Tag Filter

Golden Brown can't promise to keep our data safe

Tag Filter

British Gas are a disgrace

Tag Filter

Time to use the mega database?

Tag Filter

Budget cuts threaten the future more than the present

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Recession Starts to Bite

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Electoral Roll Suppression is as simple as ticking a box

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Marketing of No Perceived Benefit in a Recession?

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Last of the Summer Whine...hopefully

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An age of cynicism

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Tons of waste fuss rather misses the point