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Hallelujah You can teach an old dog new tricks

Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I...

Posted Jan 02 2009, 05:14 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, data

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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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Golden Brown can't promise to keep our data safe

The most amazing throw away line I've heard from a politician since Tony Blair said he wasn't lying in the Ecclestone affair. He can't promise to keep our data safe? Good grief, has anyone really considered what that means? He means he can't...

Posted Nov 03 2008, 10:01 PM by Hugh Bessant with | with 2 comment(s)

Filed under: business efficiency, direct mail, direct marketing, DMA, data

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Time to use the mega database?

So, the government wants access to all our communications, for security reasons. Well, how about using their powers on Mandy and Georgous George? I bet they both used their mobiles on board the Oligarch's little paddle steamer. Mandy would not have...

Posted Oct 23 2008, 10:18 AM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, direct marketing, recession, DMA, PM Show, Radio 4, Mandelson, Osbourne

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Recession Starts to Bite

Prospect Swetenhams are no more. DLG, financed from Iceland, may be as shaky as West Ham United...and who's next? For those of you who have never worked through a recession, this is what it is like. No one knows what is going to happen next. No one...

Posted Oct 11 2008, 09:40 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data

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Electoral Roll Suppression is as simple as ticking a box

3 blogs in one day, a record for me, but sometimes you are just driven to share. Having been searching for a crucial document in my so-called filing system, I was forced into an unplanned clear out, and I came across the form for confirming our household...

Posted Sep 19 2008, 02:56 PM by Hugh Bessant with | with no comments

Filed under: business efficiency, direct mail, mail, direct marketing, DMA, suppression, telephone preference service, consumer, data, electoral roll

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Marketing of No Perceived Benefit in a Recession?

Market Location, a fine business run by good people with an excellent database, have axed their last remaining marketer, with reports suggesting that as the recession bites, it was wasted money. A great shame, especially for a company that sells to marketers...

Posted Sep 19 2008, 09:20 AM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct marketing, recession, DMA, data

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Hallelujah You can teach an old dog new tricks

Tag Filter

Where would I be without surveys?

Tag Filter

Hunker down, it's going to be a bumpy ride

Tag Filter

Golden Brown can't promise to keep our data safe

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Time to use the mega database?

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Recession Starts to Bite

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Electoral Roll Suppression is as simple as ticking a box

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Marketing of No Perceived Benefit in a Recession?