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Brokers Done to a T

Shock, horror...someone has been selling mobile contract data, allegedly owned by T Mobile, onto other network providers. Brokers, those despicable middle-men working in the dark shadows of the marketing world, are implicated in the scandal. Poor T Mobile...

Posted Nov 18 2009, 09:22 AM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, mail, direct marketing, DMA, data, T-Mobile

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Data Virgins

Two recent news items have got me thinking this week. Firstly, the collapse of the infamous mobile telephone directory, using bought in data, and secondly the ASA rapping Virgin Media over the fingers for not using goneaway suppression. Both cases represent...

Posted Jul 23 2009, 02:44 PM by Hugh Bessant with | with 1 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, suppression, data, customer service

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Technology is the Fox that will kill the Golden Goose

All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other sector, and the major change of the last ten years has been the growth of information technology. Is this a good thing? For me, the jury is still out...

Posted Jul 07 2009, 11:44 AM by Hugh Bessant with | with 1 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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List Broking in the News

Since the kerfuffle about the mobile telephone directory, list broking is in the news. In the Daily Mail, the term is used with obvious distaste, as if the lists of numbers supplied to the company launching the directory were somehow unclean. The tone...

Posted Jun 26 2009, 10:02 AM by Hugh Bessant with | with no comments

Filed under: direct mail, direct marketing, DMA, data

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This industry cannot help shooting itself in the foot

Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why. Spam, junk, confetti tactics,...

Posted Jun 11 2009, 04:20 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA, consumer, data, customer service

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Thinking outside the (Mail)box

Quite a hullabaloo about our Postal Service, isn't there? Mandy wants to sell bits off to fund a huge pension gap, and maintain current service levels, and the Tories support him...unlike a sizeable number of Labour MoP! But why isn't anyone asking...

Posted Feb 26 2009, 05:38 PM by Hugh Bessant with | with 3 comment(s)

Filed under: direct mail, direct marketing, DMA, data, Mandelson, royal mail

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Direct Disasters

I have always believed in the direct approach, and that public relations face to face is one of the most powerful tools DM in building a brand. For a football club, desperate to sell merchandise as well as tickets, the chance to meet 120 football mad...

Posted Jan 04 2009, 12:18 PM by Hugh Bessant with | with no comments

Filed under: marketing, direct mail, direct marketing, DMA

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Hallelujah You can teach an old dog new tricks

Happy New Year, one and all. On New Years eve, just before the witching hour, I downloaded my first song. Previous to this momentous moment, I had stuck to the old ways, in other words, buying CD's...although I still call them albums of course. I...

Posted Jan 02 2009, 05:14 PM by Hugh Bessant with | with no comments

Filed under: marketing, business efficiency, direct mail, direct marketing, DMA, data

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Where would I be without surveys?

Just when the muse has left me, and I am wondering where the next blog will come from, another survey hits the streets. This one, from Experian, has some shocking statistics about duplicate mailings. Apparently, some scandalous B2B marketers are still...

Posted Dec 08 2008, 05:32 PM by Hugh Bessant with | with 2 comment(s)

Filed under: B2B, marketing, business efficiency, direct mail, mail, direct marketing, DMA, data

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The Nature of Business Data

Following several recent conversations, I feel inspired to remind everyone of the facts behind business data. This is not a criticism, but it is a realistic view, because I sometimes think that with all the smoke and mirrors we use, we can forget what...

Posted Nov 21 2008, 12:02 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, direct marketing, DMA, data

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Government backs opt-out, for your organs.

Just a snippet on the Today programme this morning, but it made me sit up and take notice. Apparently old Golden and his crew have suggested that the organs of us all should be available for doner transplants, unless we opt out. Presumably before we die...

Posted Nov 14 2008, 10:59 AM by Hugh Bessant with | with 5 comment(s)

Filed under: direct mail, direct marketing, DMA, PM Show, Radio 4, BBC, data

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Moreofthesame.com

Infouk.com was not a disappointment...I am sure it works just fine. However, it is more of the same. Golly, an online counting tool...why didn't someone else think of that? Actually they did...they built it, put it out there, and discovered that hardly...

Posted Nov 10 2008, 09:17 PM by Hugh Bessant with | with 5 comment(s)

Filed under: B2B, direct mail, direct marketing, DMA, data, infouk

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Hunker down, it's going to be a bumpy ride

By heck, this is bad. I know we don't want to admit it, but for the time being marketing is about as dead as an estate agents inbox. It is one of business life's true truisms, that when recession bites marketers are driven out of the city. If...

Posted Nov 07 2008, 09:53 PM by Hugh Bessant with | with 2 comment(s)

Filed under: marketing, business efficiency, direct mail, direct marketing, recession, DMA

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Golden Brown can't promise to keep our data safe

The most amazing throw away line I've heard from a politician since Tony Blair said he wasn't lying in the Ecclestone affair. He can't promise to keep our data safe? Good grief, has anyone really considered what that means? He means he can't...

Posted Nov 03 2008, 10:01 PM by Hugh Bessant with | with 2 comment(s)

Filed under: business efficiency, direct mail, direct marketing, DMA, data

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And there is no Santa Claus...

Two pieces of news hit me when I logged on tonight. One is Richard Thomas saying that boards ought to take more responsibility for data rather than leaving it to the IT boys, and the other was some piece of nonsense about data misuse being on the increase...

Posted Oct 30 2008, 09:28 PM by Hugh Bessant with | with no comments

Filed under: B2B, marketing, direct mail, mail, direct marketing, DMA, data

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Brokers Done to a T

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Data Virgins

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Technology is the Fox that will kill the Golden Goose

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List Broking in the News

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This industry cannot help shooting itself in the foot

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Thinking outside the (Mail)box

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Direct Disasters

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Hallelujah You can teach an old dog new tricks

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Where would I be without surveys?

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The Nature of Business Data

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Government backs opt-out, for your organs.

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Moreofthesame.com

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Hunker down, it's going to be a bumpy ride

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Golden Brown can't promise to keep our data safe

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And there is no Santa Claus...