Good grief, when are we ever going to learn? Your starter for ten, why is the direct marketing industry hated by the consumer? Because we have allowed their data to be treated with disdain and disrespect, that's why.
Spam, junk, confetti tactics, poor targeting...you name it, and someone calling themselves a DM professional has done it. So, in the middle of this wasteland of a recession, why not have a go at winding them up all over again?
Creating a mobile telephone directory is such a bad idea. No one, as far as I am aware, wants to be in it, so the company concerned has bought them. Some mysterious broker had one good sales month, and can now say goodbye to his database forever, I suspect.
Mobiles are personal. We take them everywhere, and as more and more nifty new handsets come out, with zillions of new apps (See, I am partially with it, chaps), we are taking out contracts and tying ourselves to our numbers more than ever before. The last thing we want is to feel that our numbers are going to be targeted willy-nilly by people we have not given our number too. Email spam is annoying but quickly deleteable. The mobile going off with unwanted calls or texts in the middle of a film, or in a restaurant, or whilst we are asleep, is going to really annoy people.
No one wants this directory. I doubt many people will use it. But with the headlines back in the Daily Mail, data and the use of data is back in the spotlight. Nice going people.
This industry does not need policing...it needs culling...badly.
Hugh Bessant
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Member since: 03 Jun 2008
Last login: 18 Nov 2009
Total Posts: 323
