Sweden & Miami Ad Schools clean up at D&AD Student Awards

re: Sweden & Miami Ad Schools clean up at D&AD Student Awards

CHRIS ARNOLD — Sun, 26 Jul 2009 11:37:44 GMT

Here are some links to Miami Ad School

Miami Ad School: http://www.miamiadschool.com

Miami Ad School, Hamburg: http://www.miamiadschool.com/locations/hamburg

Miami Ad School, Madrid:

re: Sweden & Miami Ad Schools clean up at D&AD Student Awards

Kevin Gordon — Tue, 07 Jul 2009 07:08:02 GMT

Hi Chris,

Yes, I went. It was great to see so much energy and enthusiasm. I happened to wander past a couple of stdents who were getting it in the ear from someone asking them "what's the idea?" again and again, and it took me back. I really felt for the guys. Why is it that our industry always involves such sacrifice?

The real winners out of everything at the end of the day are clients. Surely its time they put their hands in their pockets and started to help feed the industry that feeds them masses of profit rather than continually biting the hand of the ad industry that feeds them. Budgets keep getting cut, but the same amount of cloth still needs to cover the mannequin, and with more media options available

than ever before, budgets should be going up, not down. Why does mum and dad have to pay for everything? The best talent does not necessarily come from the wealthiest families.

re: Sweden & Miami Ad Schools clean up at D&AD Student Awards

laura davies — Sun, 05 Jul 2009 14:56:12 GMT

I think that would be a great idea. Placements teach you things that education can't. Perhaps a mix of the two would be a good idea, like a year of the course spent as an apprenticeship with your university fees for the year going to the employer. I've just finished uni and the jump between advertising student and junior creative seems quite a big one!

re: Sweden & Miami Ad Schools clean up at D&AD Student Awards

laura davies — Sun, 05 Jul 2009 14:55:02 GMT

re: Sweden & Miami Ad Schools clean up at D&AD Student Awards

CHRIS ARNOLD — Sat, 04 Jul 2009 00:05:30 GMT

The guys from Creative Circus paid us a visit today to Creative Orchestra. great guys.

But compared to the US we in the UK get away with cheap education, students in the US

can easily end up with debts between $100k and $250k.

Of course once it was free but now students pay thousands for it.

This opened up a debate in the pub, would it be more economical if students paid

agencies for an apprenticeship rather than colleges?

Logically it makes sense. A year spent at Mother, Fallon, W&K, Droga 5 or even

a big agency would teach you far more than one at a college.

Agencies would get much needed cash.

Students much needed experience.

A win win situation?

What do you think?

re: Sweden & Miami Ad Schools clean up at D&AD Student Awards

Lucy Hill — Fri, 03 Jul 2009 10:05:24 GMT

Im a student and I think that it has becoming harder and harder to be creative.

I'm currently studying at bournemouth and the course is great but the way the course and other creative course, are being controlled by the government.

I'm now at a work placement in London, and being here is teaching me a lot about the industry which is what I should be learning at University. There are not restrictions in methods and how you present and it works. I pay just over £3000 to be at University and so far all I've felt is pressure about grades and full filling the brief because someone from the government (who is not creative and has no idea about the creative side) has set rules. Shouldn't the tutors/lectures have control of what happens in their own classrooms.

Most of the students that won that the D&AD have amazing work because they are not restrained, and these people will be the ones making a difference creating amazing piece. This is what we should be learning in our Universities.

re: Sweden & Miami Ad Schools clean up at D&AD Student Awards

Catherine Drew — Fri, 03 Jul 2009 09:48:32 GMT

Was a great evening (managed to gate crash it). The question, are UK colleges up with the times? Many of the foreign schools were private ones and aren't restricted by UK government measures and lack of cash. The government don't understand the creative industries and think everything has to be measured. They have turned British creative colleges into sausage factories. Three years, almost £20,000 we have paid for courses that don't deliver not because of the tutors but because of civil servants and government meddling. Mr Brown, can I have my money back.