French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

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Mon, 31 Aug 2009 22:43:33 GMT

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re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

R Smith — Thu, 16 Jul 2009 10:01:39 GMT

Funny. Now the Tories are accusing Labour of stealing their green ideas from an energy paper published earlier this year. From the outside, it does look like the Brown Government has turned Cameron green - certainly wasn't much talk of it before now. And it is a remarkable coincidence that EDF launched Team Green Britain a week before this major new 'Green' policy initiative. And it is striking that both EDF & HMG have gone to maximum spin to make us think nuclear is green. Maybe there is more to the Gordon and Andrew Brown connection than we thought. Andrew, Media Director EDF, commercial clout, followed by Gordon, political clout. A 1-2 of clunking fists and a punch drunk British public willing to believe Brown is Green. Just what the good doctor ordered for two brothers both near the bottom of the environmental tables. Or it's just coincidence?

www.telegraph.co.uk/.../Tories-accuse-Labour-of-stealing-green-ideas.html

re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

Tim Garbutt — Sat, 11 Jul 2009 19:01:24 GMT

I would stand up for EDF a little on the “Green Britain” creative work. I did some work with EDF a couple of years ago and found them very decent and motivated people: the social marketing activity in particular was superb.

Clearly though there are issues over nuclear power as we move post-coal: toxic waste and as importantly more a green energy future limited by the limits on uranium resources.

I don’t really buy the Anglo-centric nonsense that a French company in Britain employing thousands of Brits can’t refer to the Union Jack or sponsor events at the Eden Project.

But there is a wider branding issue: Euro are a good agency and their TV work is very strong but to use the Ecotricity identity is either very naughty or a foolish muck-up. The problem to my mind though is compounded by using an integrated identity onto for example van signage which looks a blatant rip-off of not just – a relatively obvious green Union Jack idea – but damaging the whole Ecotricity brand beyond the Green Britain/Eden activity

If it’s a big idea then it’s one that isn’t just a bit obvious but – undoubtedly unintentionally - treads all over a market competitor.

If I were EDF I’d be on the phone to Ecotricity with a fulsome apology and a chat about working together on renewable energy as that is a still too large hole in the EDF energy mix.

Maybe EDF should go further and start looking at fewer one-off stunts and events, as well as more UK agencies wanting to make a difference rather than central appointments from France’s EDF/Euro roster during the "renewables gap" before the uranium runs out.

Tim, www.sincerityagency.com

Team Green Britain « Maladjusted?

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re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

CHRIS ARNOLD — Fri, 10 Jul 2009 01:10:56 GMT

Not only have British Gas launched an attack on EDF's Green Britain Day but the BBC have exposed EDF as a bunch of greenwashers over the Eco 20:20 ads. They have revealed that the ads are a con.The 20:20 refers really to a financial saving while the so called "cut your carbon footprint by 20%" refers to an email full of tips. If this isn't a prime example of greenwash what is? the BBC also had a go at Easy Jet for distorting claims about CO2 between a plane and a Prius. See Mischief - Series 4 -

Britain's Embarrassing Emissions (go to BBC iPlayer).

French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

Ethical Pulse — Fri, 03 Jul 2009 12:49:20 GMT

Please find following artilce written by Chris Arnold...   the original can be found here.It's one thing for a French energy company to hijack the Union Jack for greenwash purposes but to take the ad campaign (or something very much like it

re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

CHRIS ARNOLD — Fri, 03 Jul 2009 10:27:08 GMT

Yesterday's Guardian Fred Pearce had a real go at EDF, quote " what gets my goat is EDF's huge involvement in the global coal business.' Read it at the llink below. www.guardian.co.uk/.../edf-green-britain-energy

re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

CHRIS ARNOLD — Fri, 03 Jul 2009 10:25:03 GMT

We all know that EDF means Electricite de France but there is another EDF that we should beware of that is twisting our minds and distorting facts. The Earth Defense Federation. This bunch of US based nutters (search for them on YouTube) are bonkers. One of their videos has more spelling mistakes than an essay by a 5 year old. When I commented on the spelling I got a very aggressive and abusive email back, "go f*** yourself...". At least they replied.

Ironically, another EDF is the US based Environmental Defense Fund.

re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

Catherine Drew — Fri, 03 Jul 2009 09:41:35 GMT

Have you seen the new Total campaign. Total greenwash.

re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

Grilla Login — Thu, 02 Jul 2009 20:03:33 GMT

This just texted in from a pal of Grilla's: "Canyerridetandem?"

No idea what it means... but thought I'd share it anyway.

re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

Grilla Login — Thu, 02 Jul 2009 17:41:17 GMT

Tin Tin, you should've gone to Specsavers.

EDF too; then they'd be able to see what they're doing is plainly wrong!!

re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

TIN TIN — Thu, 02 Jul 2009 17:02:04 GMT

Just seen a greenjacked black cab, couldn't believe my porc secteurs

re: French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

Grilla Login — Wed, 01 Jul 2009 14:49:03 GMT

Make no mistake dear readers; Grilla likes French France... it's one particular French nuclear energy company with its desire to mislead the British public with its faux Green credentials and British ID theft is what has him beating his chest - that, and the indesputable fact Green Britain and the Green Union Jack already exists in the form of Ecotricity, a 'British' 'Renewable' energy company. Au-revoir!!

re: French EDF hijacks British flag and steals Ecotricity’s idea for Green Britain Day.

Sarah James — Wed, 01 Jul 2009 11:16:14 GMT

Vive la Révolution!