http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2009/03/19/are-we-about-to-suffer-another-bad-batch-of-vox-pop-ads.aspxI think vox pops have a place in research and for new business presentations but I hate them as ads. Especially when they are used as cheap ads. I haven’t seen the new KFC ads that are shot in store but I’d guess as they are BBH they’ll look great. ButenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2009/03/19/are-we-about-to-suffer-another-bad-batch-of-vox-pop-ads.aspx#40326Fri, 20 Mar 2009 05:18:02 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:40326CHRIS ARNOLD<p>Saw the KFC ad, that was OK. But what are those really bad DRTV style ads called Brand Power. If I was brand manager i'd avoid them, they look worse than a home made video.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=40326" width="1" height="1">