http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2009/02/18/is-it-time-for-a-new-set-of-values-for-a-new-era-of-advertising.aspxWords can be like brands and one word that has now got the worse brand image of all time must be &#39;greed&#39;. T-shirts are already appearing in markets with a Thatcher cartoon on and the slogan &quot;greed is good for a few and bad for the rest ofenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2009/02/18/is-it-time-for-a-new-set-of-values-for-a-new-era-of-advertising.aspx#38015Wed, 18 Feb 2009 15:06:31 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:38015CHRIS ARNOLD<p>&quot;When was the last time you heard someone use the word 'fun' to describe their job?&quot; This was a quote from a headhunter I was talking to recently.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=38015" width="1" height="1">http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2009/02/18/is-it-time-for-a-new-set-of-values-for-a-new-era-of-advertising.aspx#37978Wed, 18 Feb 2009 12:48:35 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:37978Will Humphrey<p>Surely it was ever thus that the best agencies were 'social enterprises'?</p> <p>The best work comes from some form of higher order social truism or thought, in my opinion.</p> <p>I like the notion of agencies investing properly in the company, rather than shareholders though; means they may start to focus more on staff retention and fostering an enjoyable working environment - rather than joyless excellence which some agencies seem to thrive on.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=37978" width="1" height="1">