http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2008/08/06/could-coke-be-a-live-saver-in-the-third-world.aspxThere’s an amusing story that one of Coke’s great straplines, when translated into one of the Chinese languages read ‘bring your dead back to life’. Now, more seriously, brands like Coke, Pepsi and many other mass distributed products could be the newenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2008/08/06/could-coke-be-a-live-saver-in-the-third-world.aspx#24980Wed, 06 Aug 2008 11:49:56 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:24980Chris Arnold<p>It's a great idea and I hope lots of people in adland join the campaign.</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=24980" width="1" height="1">http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2008/08/06/could-coke-be-a-live-saver-in-the-third-world.aspx#24947Wed, 06 Aug 2008 06:36:07 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:24947Simon Berry<p>Hello Chris - thanks for bringing this campaign to the attention of your readers. As you say, the Facbook Group has been crucial to our success. I like the like the links you make to the Coca-Cola strap lines.</p> <p>One other thing, is that a key part of our idea is that we not only distribute rehydration salts but also raise awareness of hygiene and santition issues (the prevention side). So the salts are a handy 'device' for a wider awareness-raising effort. </p> <p>If readers want to support us there are lots of ways to do it:</p> <p><a rel="nofollow" target="_new" href="http://www.colalife.org/get-involved/">www.colalife.org/get-involved</a></p> <p>With best wishes</p> <p>Simon</p> <img src="http://community.brandrepublic.com/aggbug.aspx?PostID=24947" width="1" height="1">