re: Well at least he drives a Toyota Prius.

Chris Arnold — Wed, 12 Mar 2008 09:18:51 GMT

Thanks David, nice to know Brand Republic is being read in New York.

re: Well at least he drives a Toyota Prius.

David Krulik — Wed, 12 Mar 2008 01:00:26 GMT

The images seem to have attracted a much bigger spotlight than my partner Luke Stettner and I expected. In fact, we expected no spotlight at all, as we were both using the pieces merely for self-promotion within our industries (Luke for his Photography career and I was showing it around the Art Director's circuit here in New York). Of course, we never intended Toyota to see these images either, let alone comment on them. Anyway, the project started with the simple idea of producing a series of photos that exposed (albeit, in ludicrous ways) some possible underlying reasons behind why people make environmentally friendly decisions, aside from saving the world. As the ideas progressed Luke and I also realized we were saying something about the importance placed on "showing" the world how green you are, and how most people simply wear this new green cause on their sleeve, without really caring about the true meaning. Just the other day I was watching "The Human Giant", a sitcom on MTV and this actor, Will Arnett, is talking to another character and he whips out his iPhone and says "hey, check out my new car, it looks like a Prius but its not, its' really a hummer with a Prius shell on top". To me, that said it all. Anyway, with all social commentary aside, we were in the end also just having a little group laugh. Credits are below. Best, David Krulik / davidkrulik.com Art Director/Copy: David Krulik Photography: Luke Stettner Assistant Photographer: Jason O'neal & Po Ewing Wardrobe: Hailey Lieberman