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<?xml-stylesheet type="text/xsl" href="http://community.brandrepublic.com/utility/FeedStylesheets/rss.xsl" media="screen"?><rss version="2.0" xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:slash="http://purl.org/rss/1.0/modules/slash/" xmlns:wfw="http://wellformedweb.org/CommentAPI/"><channel><title>Bottled water in deep water</title><link>http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2008/01/16/bottled-water-in-deep-water.aspx</link><description>My great grandfather said that if you could sell water and get suckers to buy it you&amp;rsquo;d be a millionaire. Well that was long before Perrier came on the scene. Now the industry is worth $35 billion pa with Americans spending more on water than petrol</description><dc:language>en</dc:language><generator>CommunityServer 2007 SP2 (Debug Build: 20611.960)</generator><item><title>re: Bottled water in deep water</title><link>http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2008/01/16/bottled-water-in-deep-water.aspx#14319</link><pubDate>Wed, 23 Jan 2008 08:28:06 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:14319</guid><dc:creator>reuben turner</dc:creator><description>Is this the bottled water industry fighting back?

http://www.snopes.com/medical/toxins/petbottles.asp
&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=14319" width="1" height="1"&gt;</description></item><item><title>re: Bottled water in deep water</title><link>http://community.brandrepublic.com/blogs/arnold_on_ethical_marketing/archive/2008/01/16/bottled-water-in-deep-water.aspx#14318</link><pubDate>Wed, 16 Jan 2008 12:05:19 GMT</pubDate><guid isPermaLink="false">0f8ed6bf-041d-4f2c-bb76-9560b958a575:14318</guid><dc:creator>eric yaverbaum</dc:creator><description>We're flattered to be mentioned in your blog today. Mark and I started this campaign to simply educate the country about bottled water and bring alive an attractive branding of tap water. As attractive as the bottled waters companies havemade for their tap water in a bottle. Our site is  filled with educational links to current articles that run in the press every day. We want everyone who has access to healthy clean water to get themselves a filter and a reusable water bottle...ours or any of the many wonderful companies who now sell them. Just get the facts. One small step can really help our planet...and this one is easy. Drink Tap!

I should also point out that we are not "backed" by anyone. No religious groups. No NGO's. No government organizations as has been reported in multiple press articles. Mark and I have taken NO money from any group. The sales of our bottles which have become a hip and trendy environmental statement about the person carrying them in the United States have funded the initiative. 

Love to get feedback from any o your readers who visit our site! You can reach me via e-mail at eric@erichopr.com

Eric Yaverbaum
Co-founder
Tappening
www.tappening.com
www.erichopr.com&lt;img src="http://community.brandrepublic.com/aggbug.aspx?PostID=14318" width="1" height="1"&gt;</description></item></channel></rss>