Brand terrorism & the green wash

re: Brand terrorism & the green wash

Bill Britt — Wed, 19 Sep 2007 13:56:04 GMT

One of the reasons why companies can get away with being hypocritical is that consumers themselves tend to be. Shoppers smugly pat themselves on their backs for buying green or ethical products while driving their car when they could be walking.

re: Brand terrorism & the green wash

WETHEY — Wed, 19 Sep 2007 13:55:01 GMT

nothing wrong with brand lies. Stella Artois did very well cliaming to be both French and Reassuringly Expensive, when they were neither. Now their "family brewer for six centuries" has been thrown out

re: Brand terrorism & the green wash

J V — Wed, 19 Sep 2007 13:18:26 GMT

Gosh, yes, suspect ethical credentials. Shocking. How could anyone be so cynical? Incidentally, 'that old phrase “please don’t tell my mother I work in advertising, tell her I play piano in a hoar house"' (sic) happens to be the title of a popular advertising network on Facebook. But I expect we already knew that. It does apppear that, unencumbered by an imperative to save the planet, the people involved were able to look up the correct spelling of 'whore' before entering the public domain. And don't get me started on apostrophes.

re: Brand terrorism & the green wash

John Benn — Wed, 19 Sep 2007 10:05:57 GMT

Sadly, your own interjection, quoting The Guardian as being above reproach in that it is doing research about estate agents and unnamed politicians, won't wash. Unlesss you can state your sources, you're falling into the same trap. Anything quoted by a newspaper is already suspect. Know what I mean 'arry?

re: Brand terrorism & the green wash

d d — Wed, 19 Sep 2007 09:11:27 GMT

I found a great read on this transformation in a book called Communities Dominate Brands http://communities-dominate.blogs.com/