Two years ago we conducted a street survey into Christmas ads and how consumers felt about them. Too early – big brand negative. Clichéd theme– highly ignorable. In fact most people wanted an alternative approach, Christmas trimmings just makes the ad appear even less genuine.
You don’t need a survey to intuitively know that running Christmas ads in early November falls into the ‘irrelevant’ box. Who the hell is buying presents now? I thought most people are adopting the “I’ll buy you something in the Jan sales” approach.
Personally I’d ban all Christmas themed ads. As a creative it’s the worse brief of the year. Humbug? You bet.
Go to my Survey Monkey survey and have your say on banning Christmas ads.
http://www.surveymonkey.com/s.aspx?sm=O7DQsx1xvMoVeh0isifhBQ_3d_3d
Chris, I've fed your little surveymonkey and I take it that Chris isn't short for Christmas!
I agree that the commercialization of the birth of Christ starts way too early, and every year seems to be a repeat of the same old stuff you've seen over and over since childhood.
Ad Santa's should have a clause in their contracts that specifies; give us all a big surprise, give us something new!
So far my Survey Monkey isn't looking good for Xmas ads.
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CHRIS ARNOLD
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Member since: 03 Jun 2008
Last login: 19 Nov 2009
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