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There’s something fishy at Pret and Facebook faces the music. 

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Pret's claim that its sushi is fresh has been exposed as untrue by the Telegraph. Seems it’s flown in from Chile, 7000 miles away. Under regulations, they can de-freeze it and repackage it and call it fresh which make s a mockery of the term fresh. For a brand that relies on its values, fresh food everyday, this will do a lot of damage to consumer trust.

 

This is just one example of the left hand not knowing what the right hand is doing. While those responsible for the brand are spending millions promoting a brand’s value, some accountant is screwing it up, all to save a few quid. Maybe companies need to educate all their staff in reputation management.

 

I do feel sorry for Aviva’s marketing department, they must want to shoot the pen pushing clerk who asked a customer for £235,000 back after he finally found a limp excuse to reject the claim. The poor woman was the victim of arson and then became the victim of Aviva’s claims department. While the cleric was probably bragging how he’d managed to avoid paying out, the newspapers were busy going after Aviv. I don’t think you could have got worse press, and no doubt, major reputation damage. Lets be honest, no one trust insurance companies and this was not only a blow for Aviva bit the whole industry. Many years ago I worked on an insurance account and the client openly admitted, “we’ve not in the business of paying out, we’re in the business of getting paid.”

 

Supermarkets have also found themselves a demon on the doorstep in the form of private parking companies. These cowboys (not my words but those of many articles) who operate these schemes are using unethical tactics to con people out of money. The result, supermarkets lose customers. I recently had the pleasure of dealing with Morrison’s lot.

 

After threatening letters and the threats of bailiffs being sent in to claim the fine – they have no lawful claim to the fine by the way and no company has pursued one in a court because they wouldn’t win – I caught them out for law breaking by failing to put their company registration number on their material. Companies House stepped in, they shut up. I now shop at another supermarket.

 

I use to be a regular listener to LBC but am appalled that they are taking sponsorship from what must be the lowest profession of all and a sign that we are not as civilise a  society as we like to think – bailiffs. I am about to write to the ASA over Dawkin’s ads as unethical, “don’t let people use you as a bank… let us get what you’re owed.” In these financially challenging times the Government should suspend licences for debt collectors and bailiffs and allow a more ethical groups to handle debt.

 

Facebook could also be facing the music soon, but over data. There seems to be some potential issues over how they handle data when they bar people. Of course handing access to any database to another party is illegal. So when they bar the administrator of a group and then openly offer the group to anyone who wants to admin it they are in effect in breach of the data protection laws. Also the destruction of your data constitutes the destruction of property as it’s your IP so could result in a legal case for damages. Unfortunately, making people click a T&C box has little legal upholding and doesn’t over ride laws. Lawyers are currently looking at this. This could open the door to massive claims against Facebook from barred customers. Watch this space.

 

And finally I have to comment on people brands. Having suffered a number of episodes of Paris Hilton’s BBF (in the interest of research) I cannot think of anyone who more deserves the badge of the ultimate Bimbo Brand.

Comments

October 26, 2009 3:06 PM
 

Facebook is so last year. Twitter's going out too. Royal mail is dead. So what's next?

 
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About this blog

Arnold on ethical marketing

Ethics is the fastest growing area of marketing. From green campaigns to greenwash. It's hot. It's complicated. And most companies get it wrong.
 

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CHRIS ARNOLD

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Arnold on ethical marketing

Member since: 03 Jun 2008

Last login: 19 Nov 2009

Total Posts: 313

 
 
 
 

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