This week the British Heart Foundation have called for a ban on all junk food advertising to kids - well after the last Burger King ad – the 1000 calorie whopper - who can blame them. Not surprisingly BHF have highlighted how junk food companies are using the internet to get to kids.
Well eat your heart out your junk food lovers, the King has pulled off a whopper and one that’s got the tongues wagging and lots of fat Americans chomping at the bit. In fact it’s become one of the best recalled ads in the US in five years and one of the most searched for on YouTube and Google.
BK did a small experiment in a Las Vegas restaurant in the US. They told all the customer that BK had stopped selling the Whopper. Now some of us might just go, “oh well, I’ll have the healthy salad option then,” but this is America and just like any reality show they got upset. Really upset.
The whole experiment was secretly filmed. They even used fake reporters to interview upset customers as they left the store. The passion for the Whopper may be amusing but to some of us who share the BHF’s concerns about the growing obesity rate, it’s frightening.
There are a number of other versions on YouTube as well – check out Ward and Juan, a fired professor and a CU drop out, you can’t write this stuff. This is real people advertising without the glam of the Dove ads. The Ghetto versions are brilliant too.
http://www.whopperfreakout.com (or put Whopper Freakout into YouTube).
It’s a frightening stat that over 1 million people suffer from Malnutrition in the UK. Now we are not talking about starvation due to lack of food but due to lack of vital nutrients due to poor diet.
The other day I was working from home and made the big mistake of going to the shops as my local secondary school finished. I was at first puzzled as I passed long queues outside all my local fast food places. The real shocker was that these kids weren’t buying their evening meal but a 1000 calorie snack. You may well have guessed that most of these kids are overweight.
Just a simple observation being dyslexic. FAST FOOD and FATS FOOD look the same to us. How ironic.
CHRIS ARNOLD
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