You’re probably read the Campaign Top Ten of most things in advertising but what about the great greenwash campaigns of 2007? We’ve had plenty of those up in front of the ASA this year.
Far from me to decide on my own, I’ll let you decide – just put your nomination in the box below.
However, I shall nominated Shell for it’s flower power ad claiming to heat greenhouses with it’s waste CO2 ad, ‘DON’T THROW ANYTHING AWAY, BECAUSE THERE IS NO AWAY’.
Great ad but it was slated by the ASA because it was a big spin – only 0.325% of CO2 waste made it to greenhouses.
And while you are thinking about nominations, here is a thought to consider when you go and buy that ‘fresh’ turkey this Christmas.
Under EU regulations the word ‘fresh’ doesn’t have to mean fresh as we know it. In fact it can be very old. Crazy as it sounds, it actually is defined as poultry that has not been stiffened by the cooling process.
Happy Christmas, I’m off to enjoy a fresh fish Christmas lunch in sunny Spain.
CHRIS ARNOLD
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Member since: 03 Jun 2008
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