I often wonder how many 'virals' have been viewed by real people. I'm not talking about those figures that may have been faked by bots and all that underhandedness, but people outside of the industry we all have the privilege of working in...

After spending a couple of days digesting this news I'm still not entirely sure what I think about it so excuse the brain dump. I do think it fits into the viral subject however as Ideas Bounty is surely a viral exercise in itself but can this really...

As I've previously mentioned I'm not a big fan of face-on-face. This is perhaps just me, I don't get it, why would I bother. I don't like things not making much sense within their own world - however much fantasy is involved; I also still...

So there's a new set of groundbreaking Microsoft viral clips/ads out for Windows 7; I say that with sarcasm behind it but I think I'm wrong to slag them off. Here ( 1 , 2 , 3 ) are a few of them Apple's competitor has become known for pretty...

I was sat in a meeting this morning talking about a Christmas concept we're working on. A lovely chap from the agency we're working with pulled out his iPhone and showed us an email he'd just got from his brother 'Look at this it's...

Confused.com's Moneysupermarket.com's latest's viral campaign is a sure-fire way to win £500 by the looks of it, at the moment you have a 1 in 10 chance of winning (probably more like 1 in 2 as most of those videos don't look like the...

I didn't make up that term, promise. It's something I've been thinking about recently though and ties into what Louise has written about here . Digital has driven advertising to become much more about entertaining people than straight sales...

So here's an article on Ad Age . We've sent around Ralph as something relevant to us and definitely the vibe we pick up from existing and potential US clients; they consider us quirky, funny Brits and therefore more likely to come up with something...

Hey there everyone, check out this amazing new viral clip . Some people took a TV ad and shock of all shocks uploaded it to YouTube for all to see. It's not that I'm against the clip, it's not too bad a TV advert but it's most definitely...

I know this is quite geeky , but you're the one on the Internet so in my Gran's eyes you're geeky as well. Such a pure idea to get what is essentially a teaser trailer out there, sent around and talked about (we need a term for this). Don't...

Check this out. I love the idea, and it deserves to be written about on many, many blogs etc. Does the guy need to get so angry at the end though. Especially as he's yet another person using the term viral marketing for anything that seems to reach...