I often wonder how many 'virals' have been viewed by real people.
I'm not talking about those figures that may have been faked by bots and all that underhandedness, but people outside of the industry we all have the privilege of working in. Ok, I know we are real people that consume so our viewing figures do count but if I had a quid for the amount of friends I've mentioned 'famous' viral campaigns to and they've never heard of them I'd probably have about £20.
Part of our job is viewing work being produced by our competitors so sometimes (well, most of the time) I'd love to be able to reclaim a YouTube view so as not to add to the clip's figures, or at least mark myself as "work in the industry, just checking out the promotion, not actually interested in the product".