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Who needs Ad Agencies
After spending a couple of days digesting this news I'm still not entirely sure what I think about it so excuse the brain dump.

I do think it fits into the viral subject however as Ideas Bounty is surely a viral exercise in itself but can this really work as a sustainable model across a brand's advertising. I'm not a huge fan of over-inflated ad agency models myself but there's more to creative than just shitting out a one-off idea. Isn't the Peperami brief (which is a tactical element of the overall 'Animal' creative concept) essentially another lazy UGC campaign in the same vein as Doriotos, Confused.com and quite a few others? It's great news if a client is taking more responsibility for the creative output of their brand, but it's not like Creative Agencies have been doing absolutely nothing for the past 50 years; is it?

Published Oct 29 2009, 12:10 PM by Chris Hassell
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The Angry Beard
Chris Hassell, Creative Director at Ralph, has a beard. And he's angry far too much of the time. For health reasons he may occasionally not be angry.
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Chris Hassell

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Member since: 27 Mar 2009

Last login: 03 Nov 2009

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