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The Angry Beard
Chris Hassell
Who needs Ad Agencies
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After spending a couple of days digesting
this news
I'm still not entirely sure what I think about it so excuse the brain dump.
I do think it fits into the viral subject however as
Ideas Bounty
is surely a viral exercise in itself but can this really work as a sustainable model across a brand's advertising. I'm not a huge fan of over-inflated ad agency models myself but there's more to creative than just shitting out a one-off idea. Isn't the Peperami brief (which is a tactical element of the overall 'Animal' creative concept) essentially another lazy UGC campaign in the same vein as Doriotos, Confused.com and quite a few others? It's great news if a client is taking more responsibility for the creative output of their brand, but it's not like Creative Agencies have been doing absolutely nothing for the past 50 years; is it?
Published
Oct 29 2009, 12:10 PM
by
Chris Hassell
Filed under:
viral
,
digital
,
marketing
,
advertising
,
online advertising
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,
agencies
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About this blog
The Angry Beard
Chris Hassell, Creative Director at Ralph, has a beard. And he's angry far too much of the time. For health reasons he may occasionally not be angry.
About the author
Chris Hassell
Blogging for:
The Angry Beard
Member since:
27 Mar 2009
Last login:
27 Jan 2010
Total Posts:
15
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