So there's a new set of groundbreaking Microsoft viral clips/ads out for Windows 7; I say that with sarcasm behind it but I think I'm wrong to slag them off. Here (1, 2, 3) are a few of them

Apple's competitor has become known for pretty dodgy advertising of late (well perhaps it's not just a recent thing) with the laptop hunter ads and ripping off Apple's "I'm a PC" concept - why even mention/reference a company that is by far the number two in operating system market share, come up with your own campaign, but I digress.

We were in awe of the crapness on display with these 'Windows 7 Launch Party' videos, but I think we've been sucked in; damnit. They're meant to be crap, they're meant to make Apple fans go "peh, so not cool" and then pass it around. Why would they care, Microsoft will never be as 'cool' as Apple. All Microsoft want is for people to know Windows 7 is coming out and it's not called Vista.

I think I might have opened a bigger can of worms than I meant to, and there's more to be said about 'crap' work becoming viral - and it being so on purpose.