Confused.com's Moneysupermarket.com's latest's viral campaign is a sure-fire way to win £500 by the looks of it, at the moment you have a 1 in 10 chance of winning (probably more like 1 in 2 as most of those videos don't look like the creators are legally allowed to win).

I always think it's pretty ballsy to put views as publicly available when you're running an online promo and especially a UGC (User Generated Crud) one such as this. Prove me wrong, upload loads of videos of you being stupid (those that are obviously filmed in an agency office don't count) and then add to their views by watching all of the videos. Everyone loves watching videos of people being slightly wacky to try and win a bit of cash don't they? Bollocks they do, same as people hate the gits on the Confused.com TV Ad (hatred = viral). If they had been asked to do something truly horrendous then maybe it would work (pain = viral), but based on what's there at the moment it's like the cutting room floor of You've Been Framed or YBF as I believe it's now called.

A YouTube commenter has potentially got it nailed with "VIRAL MARKETING... FAIL!".