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Apparently, sex still sells 

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While, clearly, I haven't managed to get myself onto Brand Republic at all in the last few months (due mostly to overwork with just a hint of lack of inspiration) one thing I did manage to get around to was Internet World 08 at Earl's Court just a week or so ago. 

And anyone else who got along to this premier trade event for businesses trading at the cutting edge of internet technology and marketing may have been slightly surprised by the amount of flesh on show. 

Now I'm not prudish, far from it. In fact, I went round time and time again to see the 'nurses' in tight uniforms who had some very loose connection to web hosting and the girls in the grass skirts (something to do with a dating site) stickered me on more than one occasion.

I didn't know where to look with the content management ladies who offered 'the ride of your life' and I was captivated by the scantily clad lovely who wondered if I'd like to 'talk to one of those guys over there about email marketing'.

Hey, I even wandered over to the International Direct Marketing Fair and fairly frequently clocked the hugely exposed knockers on the show dolly who was handing out leaflets for a printing company. "Y'awright?" she would ask - to which the answer was 'um, yes, but why in the 21st Century are you still here?"

 

Comments

May 12, 2008 2:05 PM
 
Couldn't agree more!
 
 
May 12, 2008 2:37 PM
 
The loose connection to web-hosting of "naughty nurse" uniform-wearing....hmmm. Surely that would only make sense if there were some people out there using the Internet for salacious purposes, and I can't imagine any such misuse of such revolutionary technology. The dwarf painted blue and locked in a cage however (no really)...what the hell was that about?
 
 
May 12, 2008 3:14 PM
 
Ditto completely. I am amazed at the fact that the marketing departments of these larger organisations sitill think that it is a selling point to use these 1970's-type methods of attractiion. Feel very strongly that it did lower the tone of the show as awhole (and that's not a prude speaking!) - our own opinion was that the show left a lot to be desired and certainly didn't offer a useful and insightful view of where the web is going!
 
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Alan Munro

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Member since: 03 Jun 2008

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