The death of traditional advertising

re: The death of traditional advertising

GILES-RHYS JONES — Wed, 03 Oct 2007 14:29:41 GMT

I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike. In a panel session later in the day he was asked "On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry". His response was the Fuck'd-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/2007/10/bob-garfields-fuckd-o-meter.html enjoy...

re: The death of traditional advertising

Vic Hazeldine — Mon, 24 Sep 2007 09:59:26 GMT

...so, to survive we have to re-envision (?) our reason for being, and proclaim that "We connect brands to consumers, full starp." Help me through this, full starp.

re: The death of traditional advertising

nathan williams — Wed, 19 Sep 2007 13:55:36 GMT

He's just stating the obvious. Nothing new here. Funny that he says it's the future. If he thinks it's the future then he's too late. This happened ages ago. Bah.

re: The death of traditional advertising

Julian Hough — Wed, 19 Sep 2007 10:07:10 GMT

He's not wrong.

re: The death of traditional advertising

Gordon Macmillan — Tue, 18 Sep 2007 14:03:30 GMT

The flower of the consumer? Not sure about that.