http://community.brandrepublic.com/blogs/advertising_20/archive/2007/03/20/nike-shunned-wk-because-of-lack-of-digital-skills.aspxSome interesting speculation from AdAge on why Nike has decided to expand its creative agency roster and begin moving some pieces of business away from W+K: A crucial factor is Nike&#39;s intent to build on the stunning success of its interactive venturesenCommunityServer 2007 SP2 (Debug Build: 20611.960)http://community.brandrepublic.com/blogs/advertising_20/archive/2007/03/20/nike-shunned-wk-because-of-lack-of-digital-skills.aspx#13742Thu, 22 Mar 2007 20:31:43 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:13742George ParkerYou also miss one of the most obvious reasons, one that agencies have always ignored... "Nothing lasts forever!" Sooner or later, even the best agency takes its clients for granted, and much sooner than later, the honeymoon is over... Just ask my wife!!! Cheers/George<img src="http://community.brandrepublic.com/aggbug.aspx?PostID=13742" width="1" height="1">http://community.brandrepublic.com/blogs/advertising_20/archive/2007/03/20/nike-shunned-wk-because-of-lack-of-digital-skills.aspx#13741Wed, 21 Mar 2007 10:40:40 GMT0f8ed6bf-041d-4f2c-bb76-9560b958a575:13741N CHRISTIEAs you say, the article is speculation. Nike has always worked with a diverse selection of agencies and will no doubt continue to do so.<img src="http://community.brandrepublic.com/aggbug.aspx?PostID=13741" width="1" height="1">