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Information R/evolution
From the genius that brought you The Machine is Us/ing Us , comes Information R/evolution . Useful if you don't really get why tags are important... [ via ] Subscribe to Advertising 2.0 by email or RSS
Posted
Oct 21 2007, 08:19 AM
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Robin Grant
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Passionate consumers influence others online
You intuitively knew this already, but it's nice to have the stats to back it up : Consumers passionate about certain issues are much more likely than typical consumers to create and share content online about their passions and the brands associated...
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Oct 02 2007, 01:28 PM
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Robin Grant
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It's time to wake up
David Armano has an inspired rant against the flash microsite mindset : There are literally millions of enthusiasts out there producing quality content in highly search engine friendly formats. Not only is much of their content easier to find on the Web...
Posted
Sep 30 2007, 08:52 PM
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Robin Grant
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Daily Telegraph launches blogs for readers
As previously hinted , previewed , blogged and beta tested , on May 10th, the Daily Telegraph launched MyTelegraph , a new service that enables readers to set up and personalise their own blogs. Graham Charlton : It's an interesting move, and the...
Posted
May 20 2007, 10:27 AM
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Robin Grant
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How to keep hostile jerks from taking over your online community
Catchy title huh? Well, as usual, it's not mine. Cory Doctorow (of boing boing fame) looks at ways to remove the poison without killing the discussion too . Subscribe to Advertising 2.0 by email or RSS
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May 17 2007, 04:36 PM
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Robin Grant
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A bit of Jaffe juice...
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May 05 2007, 01:16 PM
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Robin Grant
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Transparency Tyranny
Go read the latest edition of trendwatching.com, Transparency Tyranny : 1+ billion consumers are now online and the majority of them have been online for years. They're skilled bargain seekers and ‘best of the best’ hunters, they're...
Posted
May 04 2007, 11:52 AM
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Robin Grant
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Your own social networking site. In minutes
You're a cash-strapped marketing manager who wants to jump on the Web 2.0 bandwagon and create a social network around your ailing brand, without having to pay an agency to develop it? Well, it's your lucky day. TechCrunch has the scoop on Marc...
Posted
Feb 27 2007, 12:00 AM
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Robin Grant
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6 techniques to protect your brand on UGC sites
eModeration have released new whitepaer - ' Six Techniques for Safer User Generated Content Campaigns ' 1. Craft your guidelines - create 'community guidelines' rather than 'terms and conditions'; these are much less intimidating...
Posted
Feb 23 2007, 07:54 PM
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Robin Grant
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6 comment(s)
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Nice Altoids Idea
Iain Tait : In the swamp of dirty UGC ideas that we have to endure, here’s one that floats to the top, like cream, not a turd. Simple idea, you can leave a valentine’s message on the Chocolate Altoids site . So far, so what. Plus you can send...
Posted
Feb 15 2007, 10:53 PM
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Robin Grant
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UGC is a two-way conversation
Michael Nutley : The appearance on Zoo magazine's website this week of a pornographic image uploaded by a user highlights the central problem faced by media owners, agencies and brands as they try to embrace user-generated content (UGC). As Alex Bogusky...
Posted
Feb 15 2007, 12:22 PM
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Robin Grant
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BBH do digital. Badly
BBH have just launched TT Remastered . As Contagious reports : The sleek flash based site includes 14 tracks from emerging artists who each cover a track from their favourite idols, including Electro-Pop band Coco Electrik’s rendition of Soft Cell’s...
Posted
Feb 13 2007, 06:36 PM
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Robin Grant
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Fake consumer reviews and flogs soon to be illegal
The Times reports : Hotels, restaurants and online shops that post glowing reviews about themselves under false identities could face criminal prosecution under new rules that come into force next year. Businesses which write fake blog entries or create...
Posted
Feb 10 2007, 06:47 PM
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Robin Grant
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Guinness' Hands
Contagious reports on Guinness' new 'Hands' campaign : Along with Levi’s, Nike and Coca-Cola, Guinness is a brand that has always made an impact on TV. From the award-winning ‘Surfer’ to last year’s staggering ‘Noitulove’...
Posted
Feb 06 2007, 07:04 PM
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Robin Grant
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Let a million penguins bloom
Jeremy Ettinghausen, Digital Publisher at Penguin : Penguin is launching its first wiki and in a project called A Million Penguins we've created a space where anyone can contribute to the writing of a novel and anyone can edit anyone else's writing...
Posted
Feb 05 2007, 08:26 PM
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Robin Grant
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