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We Are Social - Advertising 2.0

The death of traditional advertising 

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Bob Garfield, of Advertising Age, thinks agencies need to reinvent themselves or die. Watch to find out why:

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Published Sep 18 2007, 02:48 PM by Robin Grant
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Comments

by Gordon Macmillan
September 18, 2007 3:03 PM
 
The flower of the consumer? Not sure about that.
 
 
by Julian Hough
September 19, 2007 11:07 AM
 
He's not wrong.
 
 
by nathan williams
September 19, 2007 2:55 PM
 
He's just stating the obvious. Nothing new here. Funny that he says it's the future. If he thinks it's the future then he's too late. This happened ages ago. Bah.
 
 
by Vic Hazeldine
September 24, 2007 10:59 AM
 
...so, to survive we have to re-envision (?) our reason for being, and proclaim that "We connect brands to consumers, full starp." Help me through this, full starp.
 
 
by GILES-RHYS JONES
October 3, 2007 3:29 PM
 
I was at this conference and, as keynote, Bob caused quite a storm by talking about the iminent demise of the advertising industry unless we all recognised the signs and fundamentally changed what we do and how we do it. It also stimulated useful conversation with clients and the rest of the agency alike. In a panel session later in the day he was asked "On a scale of 1-10 how is Web 2.0 and the rise of social computing affecting the advertising industry". His response was the Fuck'd-O-Meter which I have taken the liberty to visualise here: http://interactivemarketingtrends.blogspot.com/2007/10/bob-garfields-fuckd-o-meter.html enjoy...
 
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