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Author	Blogs	Recent Posts
Alan Mitchell	Reinventing marketing (43 posts) Marketers need to rethink their deepest assumptions	When evidence isn't evidence at all At first blush my comments about faux marketing may seem ‘pointy’: “you’re not as customer focused as... 26 Nov 2009 Comments:0 Advertising Effectiveness Let’s pursue this theme of faux marketing a little further. Take the notion of ‘advertising effectiveness... 24 Nov 2009 Comments:6 re: Are you a faux marketer? HI Tod, I don''t think it's just a bad hair day. What I'm suggesting is that there are many concepts... 19 Nov 2009 Comments:3
Ed Kemp	Ed Kemp on Sports Marketing (107 posts) With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages	Sports 'Personality' of the Year 2009 The BBC is gearing up for its annual Sports Personality of the Year, a misnomer if ever there was one... 24 Nov 2009 Comments:5 re: I'd rather see St Winifred's School Choir headline Glasto than U2 I agree. What a tediously predictable choice. UBooooooo! 23 Nov 2009 Comments:7 Ludicrous media hysteria follows 'Le hand of Frog' What happened to Ireland on Wednesday was hard to watch. But the reaction by the players, fans and media... 20 Nov 2009 Comments:4
Gemma Charles	Gemma Charles' Green Blog (27 posts) Marketing's Gemma Charles gives her take on the latest news in ethical marketing, carbon emission reduction efforts and corporate social responsibility Party Time (10 posts) Gemma Charles reports from the Labour Party Conference	DECC in the dock I see there have been a number of complaints to the Advertising Standards Authority over the government... 26 Oct 2009 Comments:2 Public musings on Tesco's Bogof plan It’s always interesting to find out what real people think of green marketing initiatives. The London... 21 Oct 2009 Comments:0 A changing climate for the ASA So the Department of Energy and Climate Change has launched its first ad campaign. Here's my story... 13 Oct 2009 Comments:0
John Billett	Billett on Media Madness (32 posts) In a series of blog posts, John Billett exposes how misguided operations, confused logistics, faulty metrics and inappropriate structures are fouling media and marketing effectiveness	Advertisers can be taken for a media agency ride Never until now have I been part of a review team for an advertiser on media agency terms of business... 07 Apr 2009 Comments:0 Integrated marketing communications doesn't happen - even when you own the companies I'd presented my paper to the 4th German Media Day in Munich - 10 days ago - ‘Trends in Worldwide... 16 Mar 2009 Comments:0 Media clout & cheap media buys don't fit. Even the large media buyers agree Years of UK media evaluation for the widest possible range of advertisers, proved that large media budgets... 05 Mar 2009 Comments:0
Mark Ritson	Ritson on Brand (52 posts) Mark Ritson	Phelps will not go to pot Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star... 13 Feb 2009 Comments:0 Behave like a rat and prosper I have just started working with a new client and we have just completed the Day One briefing. This is... 18 Apr 2008 Comments:0 No miniskirts? But hotpants were OK... It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego... 25 Sep 2007 Comments:1