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Brand Republic
Author
Blogs
Recent Posts
Belinda Parmar
Lady Geek
(43 posts)
Lady Geek is about women and technology and explores the failings of many tech and gaming brands to connect to women.
Technology: Is it different for girls?
I am frustrated. I am bored. I feel patronised. PC World is telling me My World is Pink (it has not been...
17 Nov 2009
Comments:4
re: Are Marketing Directors scared of the truth?
Its a really smarty question and I cannot understand why marketing directors and even their advertising...
09 Nov 2009
Comments:3
Heroes of The Mobile Screen Conference- Dec 7th
I'll be speaking at Heroes of the Mobile Screen on Dec 7th at the BFI SouthBank which is taking an...
06 Nov 2009
Comments:1
George Parker
MadScam
(432 posts)
An ex-pat Brit's "Take-no-Prisoners" look at the current American ad scene in all its horror and desperation!
re: The social networking circle-jerk!
Kevin... That's OK... That's OK... That's OK. Cheers/George
17 Nov 2009
Comments:12
Eat your chips, or you’ll never get big and fat when you grow up!
Unlike the UK, which has pretty strict guidelines on advertising junk food to kids, If you ever wondered...
17 Nov 2009
Comments:0
re: The social networking circle-jerk!
@James... I read somewhere once that during an interview Alec Guinness was asked some rather esoteric...
05 Nov 2009
Comments:12
James Poletti
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
Brands, music and ‘credibility’
If we’re celebrating a boom era in the relationship between music and brands its worth recalling that...
12 May 2009
Comments:0
Natasha Peskin
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
For Gimmick Sake
Playing night after night at the Hammersmith Apollo doesn’t seem so appealing to the exuberant performer...
04 Sep 2009
Comments:0
Peter Parkes
We Are Social - Advertising 2.0
(672 posts)
Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by
We Are Social
, a
social media agency
. Always in beta.
Recent Posts
Sandrine Plasseraud
We Are Social - Advertising 2.0
(672 posts)
Your guide to the changing advertising and marketing landscape, as social media sweeps all else aside, brought to you by
We Are Social
, a
social media agency
. Always in beta.
LeWeb’08
That’s it, the 5th edition of LeWeb , the largest web 2.0 conference in the world, is now over; much...
16 Dec 2008
Comments:1
Campaign
Author
Blogs
Recent Posts
Ivan Pollard
Ivan Pollard's blog
(10 posts)
A Little Thought About Big Brands
A person’s feeling towards a brand is made up of the aggregation of their experiences with that brand...
09 Sep 2009
Comments:4
1969 and The Big Idea
This week, forty years ago, I remember two things that happened. The big one was sitting down on the...
20 Jul 2009
Comments:0
Catching the Catchphrase Wave
Diligence is a good thing. Looking out for what is happening now is what good people do. I think many...
06 Jun 2009
Comments:0
Marketing Direct
Author
Blogs
Recent Posts
Charles Ping
Many a small thing
(7 posts)
Charles Ping on ... data
What would you do without self-regulation?
I've just been reading the annual report of the body, ASBOF that funds both the ASA's regulation...
09 Jul 2009
Comments:0
Which way for Royal Mail?
It would be a brave of the government to force through the generally unpopular part privatisation of...
18 May 2009
Comments:0
Why Michael O'Leary is right (this once)
It's not often that I agree with Michael O'Leary but in a recent Sunday Times article on the...
08 May 2009
Comments:1
Media Week
Author
Blogs
Recent Posts
Philip Buxton
Mobile Matters
(25 posts)
Philip Buxton, former editor of Revolution and digital media consultant, offers insights on the trends and realities of mobile for the media industry
Vodafone-Twitter deal is a teen winner
It was only yesterday that I tweeted ‘Need a phone that handles Twitter better. iPhone or G1?’ The answer...
27 Mar 2009
Comments:2
re: Mobile search needs advertisers
Yep, strange given how fast they were onto the web. Thing is Google surpassed them so quickly there I...
26 Feb 2009
Comments:3
Mobile search needs advertisers
If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the...
25 Feb 2009
Comments:3
Revolution
Author
Blogs
Recent Posts
Paul Mead
The Mead Feed
(3 posts)
Paul Mead, managing director at VCCP Search, provides some digital food for thought.
Wolfram Alpha, Betas and Google Killers
Note to all PR people handling the launch of a new search engine. Top priority: avoid over hyped headlines...
14 May 2009
Comments:0
Understanding what works is the best investment in a downturn
Amazon.com’s decision to end commission payments to affiliates who drive traffic directly through paid...
23 Apr 2009
Comments:0
Lack of FMCG advertising online is a failure of strategy not measurement
In typical British fashion, we don't like to spend too much time focusing on good news - even in...
06 Apr 2009
Comments:0