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Author	Blogs	Recent Posts
Alan Mitchell	Reinventing marketing (43 posts) Marketers need to rethink their deepest assumptions	When evidence isn't evidence at all At first blush my comments about faux marketing may seem ‘pointy’: “you’re not as customer focused as... 26 Nov 2009 Comments:0 Advertising Effectiveness Let’s pursue this theme of faux marketing a little further. Take the notion of ‘advertising effectiveness... 24 Nov 2009 Comments:6 re: Are you a faux marketer? HI Tod, I don''t think it's just a bad hair day. What I'm suggesting is that there are many concepts... 19 Nov 2009 Comments:3
Mark Ritson	Ritson on Brand (52 posts) Mark Ritson	Phelps will not go to pot Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star... 13 Feb 2009 Comments:0 Behave like a rat and prosper I have just started working with a new client and we have just completed the Day One briefing. This is... 18 Apr 2008 Comments:0 No miniskirts? But hotpants were OK... It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego... 25 Sep 2007 Comments:1