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Brand Republic
Author
Blogs
Recent Posts
Alan Munro
Alan Munro's Blog
(53 posts)
re: Some things you just need to get right
When the world is run by accountants, the idea of outsourcing customer service functions to lower-cost...
27 Jul 2009
Comments:8
re: Some things you just need to get right
I got a shrug and an apology from the guy at the post office this morning. It's not his fault - but,...
08 Jul 2009
Comments:8
re: How things work these days
Gotnoteef, I'm looking forward to seeing your tweets. Kevin, I do take the point about much of the nonsense...
07 Jul 2009
Comments:8
Brian Millar
Too smart for advertising
(9 posts)
...too dumb to quit
re: Liverpool St moonwalk: origins of the meme
BTW tip of the hat to @goodmachine for memetip
26 Jun 2009
Comments:2
Liverpool St moonwalk: origins of the meme
As you're probably only too aware, Twitter is abuzz with the notion of a mass moonwalk at Liverpool...
26 Jun 2009
Comments:2
re: Chris Boardman, champion of digital engagement
Good for him! Sounds like your dad was to sports what Raphael Ravenscroft was to Gerry Rafferty.
17 Jun 2009
Comments:3
Dan Ma
Absolute Geek
(4 posts)
Web technology, website and user experience, particularly in relation to serving the marketing environment
The best things in life are free
The way to a techie's heart is through his stomach. And his pockets. Marketing trade shows and partner...
14 Oct 2009
Comments:0
Internet Explorer 6 - Time to go. Please.
When was the last time you used a piece of software for 8 years? Or in fact, any piece of technology...
16 Aug 2009
Comments:3
re: O Google, I surrender my soul to thee
Apologies John, been out of the country for a little while. GoogleMail doesn't use folders, but uses...
08 Jul 2009
Comments:2
Gordon Macmillan
Gordon's Republic
(686 posts)
Brand Republic's daily blog on digital, media and plenty in between.
The Wall
(75 posts)
Brand Republic's digital blog.
Battle of Big Thinking (6) - Social media: a fad or the wrong term?
Big Thinking in social media. Good line-up here. A bit of a run off between Jeremy Ettinghausen, digital...
26 Nov 2009
Comments:6
Battle of Big Thinking (5) - Steve Wilson, ex Diageo head of innovation
Steve Wilson, ex Diageo head of innovation. Talking guerilla innovation. Talking vodka. Slide of lot...
26 Nov 2009
Comments:3
Battle of Big Thinking (4) Innovation - John V Willshire
John V Willshire PHD - He asks how do you socialise the mass production model? Great question. Says social...
26 Nov 2009
Comments:0
James Male
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
Music and its role at the heart of brand utility. Part 2.
Yesterday, I submitted part 1 of my blog on music and its role at the heart of brand utility. This is...
21 Apr 2009
Comments:0
Music and its role at the heart of brand utility. Part 1.
Over the last month or so, one of the biggest themes to have emerged from the industry press, blogs and...
20 Apr 2009
Comments:0
Jed Murphy - Carlson Marketing
Digital Diary
(5 posts)
Thoughts on digital and e-marketing strategy.
The future's bright the future's 3D
This week is 3D Week on Channel 4. They are running a series of programmes, including a Derren Brown...
19 Nov 2009
Comments:0
Archiving the web: a record of history
Anyone visiting the Amazon website last week would have been struck by a letter on the home page from...
19 Oct 2009
Comments:0
Challenges for the ad-funded business model
The 'ad funded' model has taken a bit of a beating this year. The big question is whether it...
06 Jul 2009
Comments:0
Jonathan Mew
IAB blog
(139 posts)
Five of the key players at the Internet Advertising Bureau keep us abreast of the big issues and developments in online advertising
This is definitely the week of mobile
For me this has been the most exciting week in mobile for some time. We unveiled , for the first time...
15 May 2009
Comments:0
re: I wouldn’t have to change anything if it wasn’t for those pesky consumers
Good point, I'm not arguing the growing time people spend on mobile is proof they want more advertising...
10 Feb 2009
Comments:5
I wouldn’t have to change anything if it wasn’t for those pesky consumers
If mobile media usage grew by 36 per cent last year, how much did advertising spend grow on mobile? Whilst...
10 Feb 2009
Comments:5
Kieron Matthews
IAB blog
(139 posts)
Five of the key players at the Internet Advertising Bureau keep us abreast of the big issues and developments in online advertising
Reading Fiction is a waste of time
By that I just don’t get any sort of pleasure reading fiction. For me escapism, characterisation, story...
15 Jul 2009
Comments:7
3D ooooooooooo
Sam Mendes was recently asked whether he would be using 3D anytime soon. He replied by saying, “I’ve...
24 Apr 2009
Comments:2
Some wheeeeeeeeeeere over the Rainbow
So go to www.skittles.com and you don’t find a site – no you find a little app that helps you navigate...
03 Mar 2009
Comments:8
Mark Knight
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
The two faces of Google in Music
As hard as it is to predict who the winners will be when the inevitable rationalisation takes place within...
03 Nov 2009
Comments:0
Building genuine hype & engagement online
Recently music blog aggregator Hype Machine blacklisted 40 artists accusing them of creating fake accounts...
10 Sep 2009
Comments:0
Mark Roy
DM, Data and Beyond
(53 posts)
Mark Roy, CEO of The REaD Group plc, looks at topical issues relevant to all UK marketers.
F-Mobile
A pox on T-Mobile for allegedly selling the personal details of thousands of customers to rival companies...
19 Nov 2009
Comments:0
Airbrushing, anyone?
It’s not often that I agree with anything the Lib Dems have to say, but lobbying the Advertising Standards...
13 Nov 2009
Comments:0
Helping who, exactly?
Another week, another round of bank bail-outs. The latest cost to UK taxpayers? £30.5 billion. That’s...
06 Nov 2009
Comments:1
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Campaign
Author
Blogs
Recent Posts
Colin Marrs
The Campaign Cannes Blog
(10 posts)
Live from the Croisette: Campaign brings you the latest on all the winners, losers and liggers in our daily Blog from the Beach throughout the Cannes Advertising Festival
re: ITS BREAKFAST TIME!
Yes a great event guys. Thanks for having us. What happened to the Red Bull though???
06 Aug 2009
Comments:6
re: We mean to have it, even if it must be burglary
How about "The finest times available to humanity"?
21 Jan 2009
Comments:8
re: Happy Birthday Sky Sports News
I love watching pundits watching television on a Saturday afternoon - it shouldn't work, but it does...
20 Oct 2008
Comments:4
Marketing
Author
Blogs
Recent Posts
Alan Mitchell
Reinventing marketing
(43 posts)
Marketers need to rethink their deepest assumptions
When evidence isn't evidence at all
At first blush my comments about faux marketing may seem ‘pointy’: “you’re not as customer focused as...
26 Nov 2009
Comments:1
Advertising Effectiveness
Let’s pursue this theme of faux marketing a little further. Take the notion of ‘advertising effectiveness...
24 Nov 2009
Comments:6
re: Are you a faux marketer?
HI Tod, I don''t think it's just a bad hair day. What I'm suggesting is that there are many concepts...
19 Nov 2009
Comments:3
Mark Ritson
Ritson on Brand
(52 posts)
Mark Ritson
Phelps will not go to pot
Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star...
13 Feb 2009
Comments:0
Behave like a rat and prosper
I have just started working with a new client and we have just completed the Day One briefing. This is...
18 Apr 2008
Comments:0
No miniskirts? But hotpants were OK...
It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego...
25 Sep 2007
Comments:1
Marketing Direct
Author
Blogs
Recent Posts
Mark Tomkins, TDA
DigiTALK
(23 posts)
Mark Tomkins talks direct about digital
Who’s killing Wikipedia?
It’s the perfect, self-generating business model. An online encyclopedia that continues to grow as people...
26 Nov 2009
Comments:0
re: Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?
Good points, both. Kate, agree with the fact that they'll need to address the problems they had in the...
05 Nov 2009
Comments:4
Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?
Should dying brands simply be left to expire in peace? Is it prolonging the agony to keep them on ‘life...
04 Nov 2009
Comments:4
Mike Talbot
Talbot on Technology
(20 posts)
A candid look at what’s coming next in marketing technology.
Social media monitoring goes mainstream
I've long contended that social media is a vital part of the marketing mix and that the analysis...
15 Jul 2009
Comments:2
Digital Britain: are marketers ready to benefit?
So, according to the governments report every home in Britain will have 2mbps broadband by 2012. That...
16 Jun 2009
Comments:0
Digital marketing mavens are the new "Mad Men"
Digital marketing is hitting the mainstream with journals like the NY Times running stories on the new...
16 Jun 2009
Comments:0
Noelle McElhatton
Word on the street
(12 posts)
Noelle McElhatton's observations on the DM and digital sectors
UK causes Cash4Gold to have sense of humour failure
What a let down. First the hullabaloo earlier this week about Cash4Gold promising to become 'the...
24 Jul 2009
Comments:0
Official: King Henry VIII was a home shopper
Michelle Obama is a home shopper. The Queen apparently is too, as well as being a catalogue owner selling...
09 Jul 2009
Comments:0
The DMA's Robert Keitch may be 'grumpy' but he is impressive
I once sat in an intimidating Radio 4 studio, poaching in my own sweat on a very hot day in September...
09 Jun 2009
Comments:0
Media Week
Author
Blogs
Recent Posts
Mark Howe
Mark Howe on digital, search and display
(16 posts)
An Outside perspective
When I worked in telly, we'd sometimes take a programme director along to one of our regular meetings...
11 Nov 2009
Comments:0
Strong year for digital so far
It's been a busy few weeks and I thought I'd better get back into the routine of blogging more...
01 Oct 2009
Comments:0
Digital finally penetrating MW Awards
I had the pleasure of spending some time at Haymarket Towers last week to begin the judging process at...
23 Jul 2009
Comments:0
Matt Deegan
Media Control
(15 posts)
Matt Deegan monitors developments in the way listeners, readers, viewers and customers consume media
Free Water from Three
Most new ideas seem to have some sort of online on interactive element nowadays to try and bring brands...
14 Jul 2008
Comments:0
Radio 4's Media Show
News on Brand Republic that Radio 4's brought back a media programme (after, er, resting The Message...
07 Jul 2008
Comments:1
Tarrant, GMG and Nissan
At the Radio Festival it was hard not to see the glee the GMG Johns felt about having signed Chris Tarrant...
03 Jul 2008
Comments:0
Media Bitch
Media Bitch
(29 posts)
Media Week's diarist pulls no punches as we expose the tawdry, sleezy and downright funny side of media
Loose Talk: Empire, Absolute, ESPN, Kinetic, Sky One
Page 30 - media biEmpire's 20th birthday celebrations continued last Thursday, when Bauer execs gathered...
03 Jun 2009
Comments:0
Regrets as i-Crossing loses its pole position
And finally: Brighton-based digital agency iCrossing threw a party to celebrate the opening of its state...
06 May 2009
Comments:1
MEC makes a pitch for hedges and hedgehogs
Another team of media types enjoying some fresh air is the community-minded bunch over at Mediaedge:cia...
06 May 2009
Comments:0
Mel Carson
DigiTales Blog - Mel Carson
(223 posts)
Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...
To Bing....? The Big Question!
One of the best bits of feedback I’ve ever had as a Microsoft employee was an email from a US super-affiliate...
19 Nov 2009
Comments:3
Win a £5k Search Audit with Reform Digital
Just fill out this survey if you're a UK Advertiser http://www.reformdigital.com/research for the...
17 Nov 2009
Comments:0
Sunday Paper Pick ‘n’ Mix
I spend around 15 minutes every month down at the recycling bins in Sainsbury’s car park in Richmond...
16 Nov 2009
Comments:1
Promotions & Incentives
Author
Blogs
Recent Posts
Ian Moore
Devil's Advocate
(114 posts)
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
Let's hear it for landfill
I applaud the Gov's latest wheeze for a national forest to absorb all that nasty greenhouse gas,...
26 Nov 2009
Comments:0
Mincing words
In Scotland, mince pies are not what they might seem. In fact if you dig about in the chiller section...
18 Nov 2009
Comments:2
Coupon blooper at the Super
Roughly one-third of people who intend to respond to an offer actually do it. This thought came to mind...
11 Nov 2009
Comments:0
Revolution
Author
Blogs
Recent Posts
Andrew McCormick
Blog or die
(1 posts)
Revolution's Andy Mccormick writes about social media
re: See, browse & buy – all in a banner?
I think it's a great idea as a browsing tool. I'm not sure that I'd buy straight from a banner though...
09 Apr 2009
Comments:6
Welcome
Blogging, microblogging, tweeting, Facebooking - brands should be doing them all. I'll share some...
26 Mar 2009
Comments:1
Caroline McGuckian
The Revolution Media Blog
(33 posts)
LBi's Caroline McGuckian rambles through the world of digital media and expects to be interrupted
Bing: It's still here!
Just a few days ago we were having a discussion in the office about Bing and its seemingly terminal beta...
13 Nov 2009
Comments:0
Amazon opens up affiliate marketing on Twitter
So it may only seem like five minutes ago but all the way back in July I commented on Amazon's policy...
06 Nov 2009
Comments:1
re: Surfing the Google Wave
Hi Shubho - I think you need to have invites... Otherwise you just have to rely on knowing people already...
23 Oct 2009
Comments:3
Matthew Wood
Woody's Wise Words
(3 posts)
Affiliates Reap the Rewards as Voucher Code Usage Surges
An interesting week for the world of voucher codes it seems. Fresh from reading a piece in the Sunday...
19 Aug 2009
Comments:0
Transparency of Affiliate Marketing
Your Affiliate Marketing programme may be up and running, with a whole army of eager media owners applying...
21 Apr 2009
Comments:3
Woody's Wise Words
I'm flattered that Gareth & the team believe I can knowledgeably blog about the affiliate scene...
01 Apr 2009
Comments:0
Paul Mead
The Mead Feed
(3 posts)
Paul Mead, managing director at VCCP Search, provides some digital food for thought.
Wolfram Alpha, Betas and Google Killers
Note to all PR people handling the launch of a new search engine. Top priority: avoid over hyped headlines...
14 May 2009
Comments:0
Understanding what works is the best investment in a downturn
Amazon.com’s decision to end commission payments to affiliates who drive traffic directly through paid...
23 Apr 2009
Comments:0
Lack of FMCG advertising online is a failure of strategy not measurement
In typical British fashion, we don't like to spend too much time focusing on good news - even in...
06 Apr 2009
Comments:0