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Brand Republic
Author
Blogs
Recent Posts
Christopher Johns
Online Customer Experience - The Lowdown
(22 posts)
Thoughts, perceptions and insights around online customer experience.
A Blog Post For Remembrance Day
It seems that remembrance day has a particular poignancy this year. Nothing has really happened online...
11 Nov 2009
Comments:1
I Am Constantly Amazed By The Impact Of Local Marketing Online
I used to work for a publishing house, producing a number of monthly magazines and annual handbooks....
28 Oct 2009
Comments:0
Tesco.com - My Poor Customer Experience
This year we holidayed 'staycationer' style in Cornwall. Rock, to be precise, where the large...
09 Sep 2009
Comments:2
JACK HORNER
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
Buy-ology – Part 3
What of both brands and artists working together? Certainly the days of dollar-heavy, simple endorsement...
28 Aug 2009
Comments:0
Buy-ology - Part Two
Whilst brands need to harness the power of music, so the reverse is true and Martin cites three factors...
26 Aug 2009
Comments:0
Ensorsements They Are A Changin'
So Mr Dylan is apparently considering the voicing directions for your journey for two SatNav brands....
26 Aug 2009
Comments:0
Jack Wallington
IAB blog
(139 posts)
Five of the key players at the Internet Advertising Bureau keep us abreast of the big issues and developments in online advertising
Are Jedward the real winners of X Factor?
Below are two trend charts from Nielsen’s Blogpulse (showing mentions on blogs) and Google Trends (showing...
23 Nov 2009
Comments:2
re: Game Changer
I haven't yet no, I'm holding out for the £26 Sainsbury's deal... if they would just get more stock...
17 Nov 2009
Comments:3
Game Changer
Er, did we all just miss something phenomenal? Hold your thoughts on iPhones and Twitter for a second...
17 Nov 2009
Comments:3
Jacquie Bowser
Gordon's Republic
(680 posts)
Brand Republic's daily blog on digital, media and plenty in between.
re: NCAA fails in sideline Twitter ban
No Tweeting? How ridiculous.
20 Aug 2009
Comments:1
Mag companies ditch online-only brands in favour of established titles
After Conde Nast gave its online-only men's brand Men.Style.com the boot earlier this week , it has...
24 Jul 2009
Comments:2
Spacey teaches Letterman how to Tweet
Apparently some famous people do not know what Twitter is? One such is David Letterman, but no worries...
23 Jul 2009
Comments:0
James Cooper
Three Minute Happiness
(126 posts)
What the hell is going on around here? A digital creative director tries to find out
re: Digital creativity dead?
David, your post was titled 'Digital Creativity Dead' not effectiveness. In my opinion the Alphabeat...
27 Oct 2009
Comments:7
re: Digital creativity dead?
Errrrrr... that Alphabeat ad is terrible. And even it wasn't better executed it's a direct rip off of...
27 Oct 2009
Comments:7
re: I just need $100 million to start this new social network. Trust me, it’s going to be worth billions!
People said the same thing about Facebook. 'Zuckerberg doesn't have a clue', 'How are they going to make...
30 Sep 2009
Comments:11
James Male
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
Music and its role at the heart of brand utility. Part 2.
Yesterday, I submitted part 1 of my blog on music and its role at the heart of brand utility. This is...
21 Apr 2009
Comments:0
Music and its role at the heart of brand utility. Part 1.
Over the last month or so, one of the biggest themes to have emerged from the industry press, blogs and...
20 Apr 2009
Comments:0
James Poletti
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
Brands, music and ‘credibility’
If we’re celebrating a boom era in the relationship between music and brands its worth recalling that...
12 May 2009
Comments:0
JAMES SMYTHE
The Diamond Hunter - Market Research Blog
(10 posts)
An inside view of the marketing research industry, from the gems to the dirty work.
re: A qualified hurrah
Good points David. Some very clever advertising academics have worked out that optimal ad spend is linked...
13 Nov 2009
Comments:1
Advertising Beauty and the Data Beast
Thanks Wieden & Kennedy for pimping up ugly old data with this beautiful jewellery range based on...
10 Nov 2009
Comments:2
Quick and dirty research still needs a brain
In this climate, businesses rightly hesitate to commit a lot of money to market research. It’s a sunk...
23 Oct 2009
Comments:0
Jed Murphy - Carlson Marketing
Digital Diary
(5 posts)
Thoughts on digital and e-marketing strategy.
The future's bright the future's 3D
This week is 3D Week on Channel 4. They are running a series of programmes, including a Derren Brown...
19 Nov 2009
Comments:0
Archiving the web: a record of history
Anyone visiting the Amazon website last week would have been struck by a letter on the home page from...
19 Oct 2009
Comments:0
Challenges for the ad-funded business model
The 'ad funded' model has taken a bit of a beating this year. The big question is whether it...
06 Jul 2009
Comments:0
Jeremy Brown
Master Planning - a conversation
(10 posts)
Jeremy Brown, Founder and CEO of Insight, Innovation and Strategy consultancy Sense Worldwide hosts an open conversation around how planning is evolving to meet the changing needs of brand marketing, clients and consumers.
re: Co-creation is Contagious
Not sure what point your making here Jacky... could be sarcasm or surprise ;) Happy to respond if you...
07 Oct 2009
Comments:2
Co-creation is Contagious
It appears co-creation just keeps getting hotter as our whitepaper The Spirit of Co-creation has been...
07 Oct 2009
Comments:2
Co-creation: A key component in the master planner’s toolkit
Co-creation seems to be flavour of the month now, whether it’s consumers literally choosing flavours...
02 Oct 2009
Comments:0
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Marketing
Author
Blogs
Recent Posts
John Billett
Billett on Media Madness
(32 posts)
In a series of blog posts, John Billett exposes how misguided operations, confused logistics, faulty metrics and inappropriate structures are fouling media and marketing effectiveness
Advertisers can be taken for a media agency ride
Never until now have I been part of a review team for an advertiser on media agency terms of business...
07 Apr 2009
Comments:0
Integrated marketing communications doesn't happen - even when you own the companies
I'd presented my paper to the 4th German Media Day in Munich - 10 days ago - ‘Trends in Worldwide...
16 Mar 2009
Comments:0
Media clout & cheap media buys don't fit. Even the large media buyers agree
Years of UK media evaluation for the widest possible range of advertisers, proved that large media budgets...
05 Mar 2009
Comments:0
Marketing Direct
Author
Blogs
Recent Posts
Lloyd James
The Direct Approach
(8 posts)
A look at data and the wider world or marketing in a rapidly changing business environment
No DMA lunch, but the hangover from hell is still part of the job
So the DMA Summer lunch won't be happening this year. That doesn’t mean we should all hang up our...
22 Jun 2009
Comments:1
Let’s try to prevent blame game before the heat is on DM again
So now the Speaker is gone. It’s great to find someone to blame, isn’t it? It’s a game the British media...
21 May 2009
Comments:0
re: Should postal workers deliver BNP leaflets?
Would I want this kind of material through my own front door? No. But I would probably read it, disagree...
18 May 2009
Comments:5
Media Week
Author
Blogs
Recent Posts
Justin Hunt
Bloggerati
(184 posts)
A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
re: Bring down the firewalls!
Tess - I'm not suggesting in work hours people use social media for kicks. But that it is part of their...
25 Nov 2009
Comments:3
Bring down the firewalls!
Companies and brands are keeping their smart communications teams sealed off from the fast-moving world...
24 Nov 2009
Comments:3
re: Who owns social media?
Benjamin, it seems you are underestimating the power of Twitter. Look at JetBlue's use of Twitter for...
18 Nov 2009
Comments:6
Revolution
Author
Blogs
Recent Posts
Gareth Jones
Digg This
(80 posts)
Revolution's editor Gareth Jones tells you what you should be looking at online
And in walks Larry...
How many billionaires does it take to brighten up a press conference? Just one: Google co-founder Larry...
20 May 2009
Comments:0
Why have Darth Vader round for dinner?
Google has launched a venture capital arm dedicated to finding the next big thing in technology. The...
01 Apr 2009
Comments:1