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Brand Republic
Author
Blogs
Recent Posts
A Different Hat
A Different Hat
(2 posts)
A Different Hat - simple truths from the big, wide world.
re: Murdoch serious about split from Google as talks held with Microsoft
The debate goes on and, as I think I have commented before, the only feasible way forward is for publishers...
23 Nov 2009
Comments:4
Putting things in boxes
A few years ago, in a moment of visionary genius, I realised that, over time, more and more products...
20 Nov 2009
Comments:1
re: The spirit of the law v The letter of the law
Thanks, thanks, thanks and thanks! I'm building on the frequency of my campaign here but will try and...
18 Nov 2009
Comments:7
Chris Heath
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
Popping up on a high street near you
HMV’s name jumped out at us during a trawl through the music headlines a week or so back. If you didn...
30 Sep 2009
Comments:0
Dominic Hodge
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
Ad-funded music streaming heats up
We7.com, the 4M track strong free streaming music service founded by Peter Gabriel, has announced that...
14 Jul 2009
Comments:1
Brands, Bands and Fans at SXSW
Austin, the self-proclaimed ‘live music capital of the world’ showed no signs of resigning the title...
01 Apr 2009
Comments:0
Hugh Bessant
B2B 101
(180 posts)
The low-down on business-to-business direct marketing
Brokers Done to a T
Shock, horror...someone has been selling mobile contract data, allegedly owned by T Mobile, onto other...
18 Nov 2009
Comments:0
Data Virgins
Two recent news items have got me thinking this week. Firstly, the collapse of the infamous mobile telephone...
23 Jul 2009
Comments:1
Technology is the Fox that will kill the Golden Goose
All industries evolve. Things change, develop, improve. Direct Marketing is no different to any other...
07 Jul 2009
Comments:1
JACK HORNER
FRUKT on Music
(27 posts)
Music is such an evocative, passionate connector. Brands want in on the action, but it's a complicated business. Credibility, originality, longevity, cut-through and even, dare we say it, tangible ROI - all sought, rarely found.
Buy-ology – Part 3
What of both brands and artists working together? Certainly the days of dollar-heavy, simple endorsement...
28 Aug 2009
Comments:0
Buy-ology - Part Two
Whilst brands need to harness the power of music, so the reverse is true and Martin cites three factors...
26 Aug 2009
Comments:0
Ensorsements They Are A Changin'
So Mr Dylan is apparently considering the voicing directions for your journey for two SatNav brands....
26 Aug 2009
Comments:0
Joe Hughes
Joe Blogs
(7 posts)
In his regular blog, Joe Hughes, research and insight manager at social media agency Yomego analyses all of the latest trends and technologies in the world of social media and considers how online communities are likely to develop in the future.
File sharing the end of an indsutry, or the start of one?
Yesterday I was reading Peter Mandelson’s latest attempt at trying to keep the big media distribution...
29 Oct 2009
Comments:0
The king is dead long live the king?
I was at MIPCOM last week and talking to the great and good of the TV industry got me thinking will the...
13 Oct 2009
Comments:2
re: Gordon Brown needs to consider his social media reputation
Just wanted to say firstly thanks for picking up on the report, we will also being doing a post speech...
28 Sep 2009
Comments:7
Kate Hartley
BNB
(68 posts)
Brand Republic's digital blog.
re: Is Twitter changing the way people think?
Twitter is indeed a great leveller. It's also starting to be used as a customer service tool, creating...
31 Mar 2009
Comments:3
Campaign
Author
Blogs
Recent Posts
steve henry
Steve Henry's Blog
(40 posts)
A cloud on the horizon
"Digital creativity has yet to produce its masterpiece". Discuss. Using, perhaps, 140 characters...
23 Nov 2009
Comments:4
A slap in the face
I went to Albion the other day to do a bit of honest non-execing and found the door locked in my face...
16 Nov 2009
Comments:9
Schad
Schadenfreude’s a lovely word , isn’t it ? I was reminded of it, reading Robert Harris’ review of Gyles...
09 Nov 2009
Comments:11
Media Week
Author
Blogs
Recent Posts
Justin Hunt
Bloggerati
(183 posts)
A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
re: Who owns social media?
Benjamin, it seems you are underestimating the power of Twitter. Look at JetBlue's use of Twitter for...
18 Nov 2009
Comments:6
Who owns social media?
Turf battles are breaking out in corporate land. Who owns social media? Is it CR? Digital teams? PR?...
17 Nov 2009
Comments:6
re: Twitter and Brands
I'm thinking that it is important to research how your target audience is already using Twitter. Also...
16 Nov 2009
Comments:7
Mark Howe
Mark Howe on digital, search and display
(16 posts)
An Outside perspective
When I worked in telly, we'd sometimes take a programme director along to one of our regular meetings...
11 Nov 2009
Comments:0
Strong year for digital so far
It's been a busy few weeks and I thought I'd better get back into the routine of blogging more...
01 Oct 2009
Comments:0
Digital finally penetrating MW Awards
I had the pleasure of spending some time at Haymarket Towers last week to begin the judging process at...
23 Jul 2009
Comments:0
Revolution
Author
Blogs
Recent Posts
Chris Hassell
The Angry Beard
(16 posts)
Chris Hassell, Creative Director at Ralph, has a beard. And he's angry far too much of the time. For health reasons he may occasionally not be angry.
Real People
I often wonder how many 'virals' have been viewed by real people. I'm not talking about those...
02 Nov 2009
Comments:0
Who needs Ad Agencies
After spending a couple of days digesting this news I'm still not entirely sure what I think about...
29 Oct 2009
Comments:0
Ok, I'll eat my face (on face)
As I've previously mentioned I'm not a big fan of face-on-face. This is perhaps just me, I don't...
28 Oct 2009
Comments:0
Hashem Bajwa
From Silicon Valley With Love
(3 posts)
Hashem Bajwa writes about digital innovation from his unique, US-based, perspective. WhoIsHashem.com
Blurring Lines Between Online & Offline
The distinction between what we label as "online" or "offline" is becoming increasingly...
26 Mar 2009
Comments:0
A Live iPhone Musical Performance
This video is a little geeky but fun and making the rounds here this week. The band "The Mentalists"...
26 Mar 2009
Comments:0
Why San Francisco?
I'm starting this blog as a way to share some of the new things we are excited about coming out of...
26 Mar 2009
Comments:0
Hugh Griffiths
Hugh Griffiths on mobile
(2 posts)
Microsoft's head of mobile Hugh Griffiths writes about the mobile industry and mobile marketing
Skype on the iPhone - Will it make a difference?
Today it was announced that the Skype client is now available on iPhone via the apps store. Given the...
31 Mar 2009
Comments:1
Digital Britain for Mobile ?
Yesterday’s news from the Mobile world included the network sharing agreement between Vodafone and O2Telefonica...
24 Mar 2009
Comments:0