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Author	Blogs	Recent Posts
John Billett	Billett on Media Madness (32 posts) In a series of blog posts, John Billett exposes how misguided operations, confused logistics, faulty metrics and inappropriate structures are fouling media and marketing effectiveness	Advertisers can be taken for a media agency ride Never until now have I been part of a review team for an advertiser on media agency terms of business... 07 Apr 2009 Comments:0 Integrated marketing communications doesn't happen - even when you own the companies I'd presented my paper to the 4th German Media Day in Munich - 10 days ago - ‘Trends in Worldwide... 16 Mar 2009 Comments:0 Media clout & cheap media buys don't fit. Even the large media buyers agree Years of UK media evaluation for the widest possible range of advertisers, proved that large media budgets... 05 Mar 2009 Comments:0