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Author	Blogs	Recent Posts
Alan Mitchell	Reinventing marketing (42 posts) Marketers need to rethink their deepest assumptions	Advertising Effectiveness Let’s pursue this theme of faux marketing a little further. Take the notion of ‘advertising effectiveness... 24 Nov 2009 Comments:1 re: Are you a faux marketer? HI Tod, I don''t think it's just a bad hair day. What I'm suggesting is that there are many concepts... 19 Nov 2009 Comments:2 Are you a faux marketer? The quest for brand or customer ‘loyalty’ is one of a number of examples of what we could call faux marketing... 19 Nov 2009 Comments:2