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Brand Republic
Author
Blogs
Recent Posts
BOB WILLOTT
Bob Willott on the bottom line
(189 posts)
Bob Willott, founder of Willott Kingston Smith and more recently editor of Marketing Services Financial Intelligence, explores the financial ramifications behind marcoms agency news.
Media Square shareholders’ meeting still not called
Nothing but a deafening silence has emerged from the group of agitating shareholders that were seeking...
22 Nov 2009
Comments:0
And then there were three…
Media Square, the AIM listed owner of agencies that include CMW, Gate, and Lloyd Northover, must be well...
19 Nov 2009
Comments:0
Aegis announces very little
This morning Aegis Group produced another trading statement that is the nearest thing to gobbledegook...
19 Nov 2009
Comments:0
A Different Hat
A Different Hat
(2 posts)
A Different Hat - simple truths from the big, wide world.
Putting things in boxes
A few years ago, in a moment of visionary genius, I realised that, over time, more and more products...
20 Nov 2009
Comments:1
re: The spirit of the law v The letter of the law
Thanks, thanks, thanks and thanks! I'm building on the frequency of my campaign here but will try and...
18 Nov 2009
Comments:7
re: The spirit of the law v The letter of the law
Phew! What a relief. I agree with Einstein. In research, respondents can only respond in the context...
18 Nov 2009
Comments:7
Alan Munro
Alan Munro's Blog
(53 posts)
re: Some things you just need to get right
When the world is run by accountants, the idea of outsourcing customer service functions to lower-cost...
27 Jul 2009
Comments:8
re: Some things you just need to get right
I got a shrug and an apology from the guy at the post office this morning. It's not his fault - but,...
08 Jul 2009
Comments:8
re: How things work these days
Gotnoteef, I'm looking forward to seeing your tweets. Kevin, I do take the point about much of the nonsense...
07 Jul 2009
Comments:8
Alastair Duncan
Blogging for food
(52 posts)
all about advertising that isn't advertising
Your creatives are our creatives too - the next agency model?
Recent events in the idea crowdsourcing world herald a new business model for agencies. As the person...
29 Oct 2009
Comments:3
re: Twestival ends in fight with Facebook Fans
PS and more importantly, raised a bit of cash for Childline :) top marks to Elizabeth Varley @evarley...
11 Sep 2009
Comments:1
Twestival ends in fight with Facebook Fans
Being able to laugh at yourself is an important part of social media etiquette. Last night the London...
11 Sep 2009
Comments:1
AMY KEAN
IAB blog
(136 posts)
Five of the key players at the Internet Advertising Bureau keep us abreast of the big issues and developments in online advertising
re: No one's an expert
Very good points! Wonderfully backed up by this video www.youtube.com/watch
15 Oct 2009
Comments:5
Gaga gets it! And puts online consumers first.
I’ve noticed that I generally start a blog post apologising for the many celebrity references, and not...
04 Sep 2009
Comments:2
Madonna must have listened...
As a firm follower of celebrity and pop-lovin’ sites, I’ve been waiting with baited breath for the release...
01 Sep 2009
Comments:2
Andrew Roberts
New Agency Model
(21 posts)
Observations on the new marketing landscape and implications for the agency model of the future.
Burn after Tweeting
There was a lot of furore this weekend when in a moment of doubt and introspection Stephen Fry self proclaimed...
03 Nov 2009
Comments:1
re: Is that all we do, sell stuff?
I remember watching the end of the last series of Mad Men when the aforementioned Don Draper professed...
13 Oct 2009
Comments:35
What is the fastest growing company in the World?
Starbucks ? Tata ? "Some Chinese or Indian tech company" - these were the results of the straw...
19 Aug 2009
Comments:1
Ardi Kolah
Guru in a Bottle
(13 posts)
Ardi Kolah discusses no fuss sales and marketing that gets results
The Great Indian Rope Trick!
The headlines about the growth of the Indian economy are eye catching, even extraordinary by modern standards...
16 Nov 2009
Comments:2
Living in the Age of Extreme
Mid-tier brands will require intensive care in the next 12 months unless they rewire their sales &...
17 Aug 2009
Comments:1
The Twittering Classes
Texting began as a way of life for pubescent teens to communicate instantly and much more cheaply than...
23 Jul 2009
Comments:0
Belinda Parmar
Lady Geek
(43 posts)
Lady Geek is about women and technology and explores the failings of many tech and gaming brands to connect to women.
Technology: Is it different for girls?
I am frustrated. I am bored. I feel patronised. PC World is telling me My World is Pink (it has not been...
17 Nov 2009
Comments:4
re: Are Marketing Directors scared of the truth?
Its a really smarty question and I cannot understand why marketing directors and even their advertising...
09 Nov 2009
Comments:3
Heroes of The Mobile Screen Conference- Dec 7th
I'll be speaking at Heroes of the Mobile Screen on Dec 7th at the BFI SouthBank which is taking an...
06 Nov 2009
Comments:1
Brian Millar
Too smart for advertising
(9 posts)
...too dumb to quit
re: Liverpool St moonwalk: origins of the meme
BTW tip of the hat to @goodmachine for memetip
26 Jun 2009
Comments:2
Liverpool St moonwalk: origins of the meme
As you're probably only too aware, Twitter is abuzz with the notion of a mass moonwalk at Liverpool...
26 Jun 2009
Comments:2
re: Chris Boardman, champion of digital engagement
Good for him! Sounds like your dad was to sports what Raphael Ravenscroft was to Gerry Rafferty.
17 Jun 2009
Comments:3
candace kuss
Reputation v Image
(21 posts)
A blog about the difference between Brand Reputation and Brand Image. And what it might mean to all us brand stewards.
You Retweet Me
It used to be that we got validation when other people commented on our blog posts. Now that warm feeling...
15 Nov 2009
Comments:1
re: Stephen Fry and the great Twitterwave of quit (and unquit)
Was a classic "Good Bye Cruel World" (GBCW) forum post. Only works if you are popular enough...
03 Nov 2009
Comments:5
re: 5 Tips for Brands in Social Spaces
Very true Andrew. The right place for a brand is only where relevant to their users. And it does take...
30 Oct 2009
Comments:3
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Campaign
Author
Blogs
Recent Posts
Caroline Lovell
The Campaign Cannes Blog
(10 posts)
Live from the Croisette: Campaign brings you the latest on all the winners, losers and liggers in our daily Blog from the Beach throughout the Cannes Advertising Festival
Recent Posts
Colin Marrs
The Campaign Cannes Blog
(10 posts)
Live from the Croisette: Campaign brings you the latest on all the winners, losers and liggers in our daily Blog from the Beach throughout the Cannes Advertising Festival
re: ITS BREAKFAST TIME!
Yes a great event guys. Thanks for having us. What happened to the Red Bull though???
06 Aug 2009
Comments:6
re: We mean to have it, even if it must be burglary
How about "The finest times available to humanity"?
21 Jan 2009
Comments:8
re: Happy Birthday Sky Sports News
I love watching pundits watching television on a Saturday afternoon - it shouldn't work, but it does...
20 Oct 2008
Comments:4
Garry Lace
Beta Blog
(43 posts)
BEDTIME ANTICS
As Robert slowly sank into his bed after an exhausting but highly enjoyable birthday, he only had one...
21 Oct 2009
Comments:7
LET BETA HYPE SKYPE...
For the first time in our short but incredibly enjoyable history, we are going to use our blog to unashamedly...
07 Aug 2009
Comments:6
Martin Cole
Sometimes we use this blog to cause a stir. Sometimes we use it to invite people to breakfast. But today...
15 Jul 2009
Comments:1
Ian Darby
Darby on TV
(44 posts)
Campaign's media editor writes about television
BBC wins unlikely backing for Nick Griffin Question Time
I enjoyed reading Saturday's edition of The Sun . While its editors were placed in the baffling position...
26 Oct 2009
Comments:0
Booze Britain isn't all bad according to C4
The establishment assault, from both left and right, on "Booze Britain" culture is pissing...
20 Oct 2009
Comments:2
Is it good to see Moore of Sir Roger?
I’ve long been a fan of Sir Roger Moore, so was amused by his appearance in the latest Post Office ad...
07 Oct 2009
Comments:0
Ivan Pollard
Ivan Pollard's blog
(10 posts)
A Little Thought About Big Brands
A person’s feeling towards a brand is made up of the aggregation of their experiences with that brand...
09 Sep 2009
Comments:4
1969 and The Big Idea
This week, forty years ago, I remember two things that happened. The big one was sitting down on the...
20 Jul 2009
Comments:0
Catching the Catchphrase Wave
Diligence is a good thing. Looking out for what is happening now is what good people do. I think many...
06 Jun 2009
Comments:0
Kate Nettleton
The Campaign Cannes Blog
(10 posts)
Live from the Croisette: Campaign brings you the latest on all the winners, losers and liggers in our daily Blog from the Beach throughout the Cannes Advertising Festival
Recent Posts
Lolly and Nat
Lolly and Nat's Whipple Squeezer
(107 posts)
Random squiggles and observations from a middle (but trying to lay off pasta) weight girl creative team in London.
re: "Can I cash in this cheque please?"
Ahh we met Mr Winn at the party! Very amiable he is too.
20 Nov 2009
Comments:7
re: "Can I cash in this cheque please?"
Awww thanks that's a lovely offer. Sadly we're still waiting for it to clear. Lloyds tell me any day...
19 Nov 2009
Comments:7
"Can I cash in this cheque please?"
So last week we heard that we won the Campbell Lace Beta Comment Competition. Hooray. Thank you kindly...
18 Nov 2009
Comments:7
Nick Allen
worldview
(6 posts)
#worldview - deconstructing the silo mentality
Even with the perceived turnaround in the global economy, we are all aware that the global recession...
14 Oct 2009
Comments:0
#worldview - snapshot of the Indian advertising industry
India is one of the most important economies in the world. This was true during the boom times, and is...
05 Aug 2009
Comments:0
#worldview - the pace of change
The advertising and marketing world is finally starting to get its head around Web 2.0. Apart from a...
03 Jun 2009
Comments:1
Noel Bussey
The Campaign Cannes Blog
(10 posts)
Live from the Croisette: Campaign brings you the latest on all the winners, losers and liggers in our daily Blog from the Beach throughout the Cannes Advertising Festival
the fireflies burn
*** me those fireflies are mental. 60-odd hours of uphill, sorry, mountain. Bless em. One told me he...
25 Jun 2009
Comments:0
En-jurying Love
A couple of months ago a few whispers wisped out of Kensington Olympia that the D&AD judging had...
24 Jun 2009
Comments:0
The death of the award show category
So “The best job in the world” for Queensland Tourism has followed the likes of UniQlo’s “UniQclock”...
23 Jun 2009
Comments:2
robert campbell
Beta Blog
(43 posts)
HELLO GREEN AND WOOD. GOOD BYE CAMPBELL AND LACE...
We're now six months old. And for all sorts of reasons Garry and Robert have decided to do something...
16 Nov 2009
Comments:2
AND THE WINNERS ARE....
We're delighted to announce that Nat and Lol scooped the Beta Blog Bonanza with nearly half of your...
05 Nov 2009
Comments:5
re: VOTE NOW!!! VOTE NOW!!! VOTE NOW!!!
Yes. That was me you saw in the Mount Nelson.... I am everywhere, and no where.
02 Nov 2009
Comments:26
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Marketing
Author
Blogs
Recent Posts
Alan Mitchell
Reinventing marketing
(41 posts)
Marketers need to rethink their deepest assumptions
re: Are you a faux marketer?
HI Tod, I don''t think it's just a bad hair day. What I'm suggesting is that there are many concepts...
19 Nov 2009
Comments:2
Are you a faux marketer?
The quest for brand or customer ‘loyalty’ is one of a number of examples of what we could call faux marketing...
19 Nov 2009
Comments:2
re: Building our own Berlin Walls
Hi Mark, Thanks for your interesting comments. I think there are clearly brand preferences in the car...
16 Nov 2009
Comments:4
Ed Kemp
Ed Kemp on Sports Marketing
(106 posts)
With an eye on London 2012, Ed Kemp takes a look at the rapidly evolving world of sports sponsorship, its practicioners and the athletes and teams who make headlines on the backpages
Ludicrous media hysteria follows 'Le hand of Frog'
What happened to Ireland on Wednesday was hard to watch. But the reaction by the players, fans and media...
20 Nov 2009
Comments:3
Getting the best view in the house
It’s happened to us all. You walk out into the stadium - the pitch before you, the players warming up...
18 Nov 2009
Comments:1
Mixed report from Twickenham: England & O2 have an off day, Nike raise a smile, while Investec's sponsorship activation is just odd
The less said about England performance against Argentina on Saturday the better. So moving on... I have...
16 Nov 2009
Comments:4
Gemma Charles
Gemma Charles' Green Blog
(27 posts)
Marketing's Gemma Charles gives her take on the latest news in ethical marketing, carbon emission reduction efforts and corporate social responsibility
Party Time
(10 posts)
Gemma Charles reports from the Labour Party Conference
DECC in the dock
I see there have been a number of complaints to the Advertising Standards Authority over the government...
26 Oct 2009
Comments:2
Public musings on Tesco's Bogof plan
It’s always interesting to find out what real people think of green marketing initiatives. The London...
21 Oct 2009
Comments:0
A changing climate for the ASA
So the Department of Energy and Climate Change has launched its first ad campaign. Here's my story...
13 Oct 2009
Comments:0
John Billett
Billett on Media Madness
(32 posts)
In a series of blog posts, John Billett exposes how misguided operations, confused logistics, faulty metrics and inappropriate structures are fouling media and marketing effectiveness
Advertisers can be taken for a media agency ride
Never until now have I been part of a review team for an advertiser on media agency terms of business...
07 Apr 2009
Comments:0
Integrated marketing communications doesn't happen - even when you own the companies
I'd presented my paper to the 4th German Media Day in Munich - 10 days ago - ‘Trends in Worldwide...
16 Mar 2009
Comments:0
Media clout & cheap media buys don't fit. Even the large media buyers agree
Years of UK media evaluation for the widest possible range of advertisers, proved that large media budgets...
05 Mar 2009
Comments:0
Mark Ritson
Ritson on Brand
(52 posts)
Mark Ritson
Phelps will not go to pot
Open the big book of celebrity endorsement scandals, it's time to make another entry. Swimming star...
13 Feb 2009
Comments:0
Behave like a rat and prosper
I have just started working with a new client and we have just completed the Day One briefing. This is...
18 Apr 2008
Comments:0
No miniskirts? But hotpants were OK...
It was a blazing hot day when 23-year-old student and part-time waitress Kyla Ebbert left her San Diego...
25 Sep 2007
Comments:1
Marketing Direct
Author
Blogs
Recent Posts
Charles Ping
Many a small thing
(7 posts)
Charles Ping on ... data
What would you do without self-regulation?
I've just been reading the annual report of the body, ASBOF that funds both the ASA's regulation...
09 Jul 2009
Comments:0
Which way for Royal Mail?
It would be a brave of the government to force through the generally unpopular part privatisation of...
18 May 2009
Comments:0
Why Michael O'Leary is right (this once)
It's not often that I agree with Michael O'Leary but in a recent Sunday Times article on the...
08 May 2009
Comments:1
CHRIS BARRACLOUGH
Barraclough on marketing and creativity
(40 posts)
Chris Barraclough tackles marketing and creativity on his imaginary blog
Agency traffic departments are when it starts to go wrong
The moment an agency begins to lose it is when it hires its first traffic manager. A traffic department...
09 Nov 2009
Comments:4
Charities are still getting it wrong at Christmas
It's time for Christmas Charity appeals. I had 2 today. One from Children with Leukaemia, the other...
03 Nov 2009
Comments:2
Are you sneering at the Royal Mail and its postal workers?
Everyone's bashing the Royal Mail and CWU. The Royal Mail are being criticised for poor management...
19 Oct 2009
Comments:5
Dan Douglass
Dan Douglass on direct
(29 posts)
Dan does exactly what this blog says on the tin ...
I think, therefore IP
I've just read 'Magic and Logic', the report prepared by the IPA, ISBA and the Chartered...
23 Jul 2009
Comments:0
Christian Aid Poverty Over - been there, done that, got the T-shirt
I really love the beautiful simplicity of the new Christian Aid campaign theme to eliminate global poverty...
16 Jul 2009
Comments:1
The 99p culture. Rumours of its death are greatly exaggerated.
So The Grocer believes the 99p culture is dead - killed off by pound shops and more sophisticated shoppers...
14 Jul 2009
Comments:0
Lazar Dzamic
Lazar Dzamic' Blog
(30 posts)
Creative thinking: digital, direct and occasionally something a little more surprising
Will new privacy settings kill web targeting?
In one of his recent posts, Steve Blakeman has launched a bombshell: the practice of web targeting as...
30 Sep 2008
Comments:1
Customer service is the original web 2.0 approach
Information architects and usability experts can help customer service systems and reduce customer aggravation...
19 Sep 2008
Comments:0
Want to improve iTV? Use mobile phones as remote controllers
iTV as a digital marketing channel is in dolldrums. There is a simple solution for revolutionising it...
23 May 2008
Comments:0
Lloyd James
The Direct Approach
(8 posts)
A look at data and the wider world or marketing in a rapidly changing business environment
No DMA lunch, but the hangover from hell is still part of the job
So the DMA Summer lunch won't be happening this year. That doesn’t mean we should all hang up our...
22 Jun 2009
Comments:1
Let’s try to prevent blame game before the heat is on DM again
So now the Speaker is gone. It’s great to find someone to blame, isn’t it? It’s a game the British media...
21 May 2009
Comments:0
re: Should postal workers deliver BNP leaflets?
Would I want this kind of material through my own front door? No. But I would probably read it, disagree...
18 May 2009
Comments:5
Mark Tomkins, TDA
DigiTALK
(22 posts)
Mark Tomkins talks direct about digital
re: Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?
Good points, both. Kate, agree with the fact that they'll need to address the problems they had in the...
05 Nov 2009
Comments:4
Woolworths, Dixons – can big brands really live on in ‘Internet heaven’?
Should dying brands simply be left to expire in peace? Is it prolonging the agony to keep them on ‘life...
04 Nov 2009
Comments:4
What’s your poison?
For malicious virus writers it’s virtually anything that’s breaking news. Most recently it’s been Google...
22 Oct 2009
Comments:0
Mike Talbot
Talbot on Technology
(20 posts)
A candid look at what’s coming next in marketing technology.
Social media monitoring goes mainstream
I've long contended that social media is a vital part of the marketing mix and that the analysis...
15 Jul 2009
Comments:2
Digital Britain: are marketers ready to benefit?
So, according to the governments report every home in Britain will have 2mbps broadband by 2012. That...
16 Jun 2009
Comments:0
Digital marketing mavens are the new "Mad Men"
Digital marketing is hitting the mainstream with journals like the NY Times running stories on the new...
16 Jun 2009
Comments:0
Noelle McElhatton
Word on the street
(12 posts)
Noelle McElhatton's observations on the DM and digital sectors
UK causes Cash4Gold to have sense of humour failure
What a let down. First the hullabaloo earlier this week about Cash4Gold promising to become 'the...
24 Jul 2009
Comments:0
Official: King Henry VIII was a home shopper
Michelle Obama is a home shopper. The Queen apparently is too, as well as being a catalogue owner selling...
09 Jul 2009
Comments:0
The DMA's Robert Keitch may be 'grumpy' but he is impressive
I once sat in an intimidating Radio 4 studio, poaching in my own sweat on a very hot day in September...
09 Jun 2009
Comments:0
Richard Edwards, LIDA
Dirty Digital
(4 posts)
Making the most of your digital channels in tough times
Recent Posts
Ross Taylor
Taking the blog for a walk
(22 posts)
Blogging is another way of sharing some of the things I talk about at work and at home, as I spend more time than I should browsing the internet. Mostly I will be talking about digital marketing, but will happily veer off into any aspect of business, entertainment, technology or anything else that I find around me. So please read, comment and share your own thoughts with me.
Does it matter if 24% of tweets are automated
This is just one of the interesting statistics held in the recent report, Inside Twitter by Sysomos ...
11 Sep 2009
Comments:3
Nokia augmented reality vision missing a trick
The new Nokia future vision video is out on YouTube of course, and shows some interesting aspects of...
11 Sep 2009
Comments:0
New Freelander ad is certainly not new!
I have written recently about the Olympus Pen Story , which I thought was a beautifully constructed short...
19 Aug 2009
Comments:0
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Media Week
Author
Blogs
Recent Posts
Arif Durrani
Arif Durrani
(24 posts)
Media Week's 'bloke with the funny name' spouts forth
Goodbye Media Week, it was a comic anyway
Some media owners and agency leaders would be forgiven for greeting news of Media Week’s closure with...
19 Nov 2009
Comments:3
Media among the casualties of Observer restructure
Coverage of the UK media business will be among the casualties of the upcoming restructure at The Observer...
11 Nov 2009
Comments:2
Vodafone confides: There will be no iPhone price war
I’ve got bad news for anyone waiting for the much anticipated “price war” to erupt over the iPhone in...
05 Nov 2009
Comments:5
Justin Hunt
Bloggerati
(183 posts)
A blog about blogging - including advertising on blogs, corporate blogs and the rise of social media
re: Who owns social media?
Benjamin, it seems you are underestimating the power of Twitter. Look at JetBlue's use of Twitter for...
18 Nov 2009
Comments:6
Who owns social media?
Turf battles are breaking out in corporate land. Who owns social media? Is it CR? Digital teams? PR?...
17 Nov 2009
Comments:6
re: Twitter and Brands
I'm thinking that it is important to research how your target audience is already using Twitter. Also...
16 Nov 2009
Comments:7
Mark Howe
Mark Howe on digital, search and display
(16 posts)
An Outside perspective
When I worked in telly, we'd sometimes take a programme director along to one of our regular meetings...
11 Nov 2009
Comments:0
Strong year for digital so far
It's been a busy few weeks and I thought I'd better get back into the routine of blogging more...
01 Oct 2009
Comments:0
Digital finally penetrating MW Awards
I had the pleasure of spending some time at Haymarket Towers last week to begin the judging process at...
23 Jul 2009
Comments:0
Matt Deegan
Media Control
(15 posts)
Matt Deegan monitors developments in the way listeners, readers, viewers and customers consume media
Free Water from Three
Most new ideas seem to have some sort of online on interactive element nowadays to try and bring brands...
14 Jul 2008
Comments:0
Radio 4's Media Show
News on Brand Republic that Radio 4's brought back a media programme (after, er, resting The Message...
07 Jul 2008
Comments:1
Tarrant, GMG and Nissan
At the Radio Festival it was hard not to see the glee the GMG Johns felt about having signed Chris Tarrant...
03 Jul 2008
Comments:0
Media Bitch
Media Bitch
(29 posts)
Media Week's diarist pulls no punches as we expose the tawdry, sleezy and downright funny side of media
Loose Talk: Empire, Absolute, ESPN, Kinetic, Sky One
Page 30 - media biEmpire's 20th birthday celebrations continued last Thursday, when Bauer execs gathered...
03 Jun 2009
Comments:0
Regrets as i-Crossing loses its pole position
And finally: Brighton-based digital agency iCrossing threw a party to celebrate the opening of its state...
06 May 2009
Comments:1
MEC makes a pitch for hedges and hedgehogs
Another team of media types enjoying some fresh air is the community-minded bunch over at Mediaedge:cia...
06 May 2009
Comments:0
Mel Carson
DigiTales Blog - Mel Carson
(223 posts)
Microsoft Advertising's Mel Carson collects stories and insight from the digital media space and brings them back down to earth...
To Bing....? The Big Question!
One of the best bits of feedback I’ve ever had as a Microsoft employee was an email from a US super-affiliate...
19 Nov 2009
Comments:3
Win a £5k Search Audit with Reform Digital
Just fill out this survey if you're a UK Advertiser http://www.reformdigital.com/research for the...
17 Nov 2009
Comments:0
Sunday Paper Pick ‘n’ Mix
I spend around 15 minutes every month down at the recycling bins in Sainsbury’s car park in Richmond...
16 Nov 2009
Comments:1
Philip Buxton
Mobile Matters
(25 posts)
Philip Buxton, former editor of Revolution and digital media consultant, offers insights on the trends and realities of mobile for the media industry
Vodafone-Twitter deal is a teen winner
It was only yesterday that I tweeted ‘Need a phone that handles Twitter better. iPhone or G1?’ The answer...
27 Mar 2009
Comments:2
re: Mobile search needs advertisers
Yep, strange given how fast they were onto the web. Thing is Google surpassed them so quickly there I...
26 Feb 2009
Comments:3
Mobile search needs advertisers
If there’s one major hope for mobile as an ad channel during the recession, it’s mobile search. But the...
25 Feb 2009
Comments:3
Rich Sutcliffe
Rich Media
(32 posts)
Media Week's digital editor Rich Sutcliffe looks at the worlds of digital, print and the grey areas in-between
The Media 360 Blog
(11 posts)
Regular updates from this year's Media 360 event which is taking place from the 14 - 18 May at the Celtic Manor Hotel in South Wales.
In music magazines' hour of need, cometh the rock chicks
With the appointments of Nichola Browne as editor of Bauer's rock weekly Kerrang! and Krissi Murison...
18 Aug 2009
Comments:1
Free economics work, as long as we're willing to pay
Is Chris Anderson's new book a complete load of codswallop, or are we too afraid of the consequences...
10 Jul 2009
Comments:3
Mud, sweat and beers
In response to the Digital Britain report, BBC Trust chairman Sir Michael Lyons - the man charged with...
29 Jun 2009
Comments:0
Rob Taylor
Marketing Technology
(8 posts)
Eprivacy Directive: van Rompuy should reconsider.
Although his direct powers are limited, and the ink still wet on his papers, the new EU president Herman...
20 Nov 2009
Comments:1
Facebook/Nielsen Brand Lift to reassure display advertisers?
Today, Che Guevara finds himself adorning key-rings, T-Shirts, mugs and virtually every possible form...
09 Oct 2009
Comments:1
Measuring Social Media effectiveness
Digital marketing technology has two main pillars: delivering a message and measuring the effectiveness...
18 Sep 2009
Comments:1
Russell Buckley
Mobsessed
(30 posts)
Pizza Hut App Generates $1 million ++ in Sales
If you're one of those marketers who think this iPhone Apps trend is all very well, but in your heart...
04 Nov 2009
Comments:4
Invasion of the Androids - What the Arrival of Android Means for Mobile Advertising
Much mobile advertising news in the last two years or so has been dominated by iPhone and understandably...
28 Oct 2009
Comments:4
Mary Meeker Talks Up Mobile
If you're not from around these parts, Morgan Stanley's Mary Meeker aka "Queen of the net"...
21 Oct 2009
Comments:0
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Promotions & Incentives
Author
Blogs
Recent Posts
Chris Reed
Chris Reed on partnership marketing
(21 posts)
Chris Reed managing director of partnership agency Cocktail Marketing explores the multitude of sins that make up the world of newspaper and magazine promotions.
Who need’s Phil Collins when you can have Zingolo?
The new Cadbury's Dairy Milk partnership with Ghanaian entertainment culture is wonderfully positive...
20 Nov 2009
Comments:2
Tesco’s poor man’s X-factor partnership hits the wrong note
Tesco has tied up with talent search site 1Click2Fame to launch a series of mobile audition pods outside...
11 Nov 2009
Comments:2
Something's in life are sacred.....
The news that Newcastle United’s incompetent owners (the ones that got them relegated) are now auctioning...
04 Nov 2009
Comments:0
Ian Moore
Devil's Advocate
(113 posts)
Ian Moore, founder and Creative Director of award-winning agency Blue-Chip Marketing, and author of Does Your Marketing Sell? is the sector's Devil's Advocate.
Mincing words
In Scotland, mince pies are not what they might seem. In fact if you dig about in the chiller section...
18 Nov 2009
Comments:2
Coupon blooper at the Super
Roughly one-third of people who intend to respond to an offer actually do it. This thought came to mind...
11 Nov 2009
Comments:0
Red sky at night, cottage delight
I'm constantly entertained by the stuff kids come out with. Only at the start of this term, two of...
04 Nov 2009
Comments:0
Revolution
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Andrew McCormick
Blog or die
(1 posts)
Revolution's Andy Mccormick writes about social media
re: See, browse & buy – all in a banner?
I think it's a great idea as a browsing tool. I'm not sure that I'd buy straight from a banner though...
09 Apr 2009
Comments:6
Welcome
Blogging, microblogging, tweeting, Facebooking - brands should be doing them all. I'll share some...
26 Mar 2009
Comments:1
Caroline McGuckian
The Revolution Media Blog
(33 posts)
LBi's Caroline McGuckian rambles through the world of digital media and expects to be interrupted
Bing: It's still here!
Just a few days ago we were having a discussion in the office about Bing and its seemingly terminal beta...
13 Nov 2009
Comments:0
Amazon opens up affiliate marketing on Twitter
So it may only seem like five minutes ago but all the way back in July I commented on Amazon's policy...
06 Nov 2009
Comments:1
re: Surfing the Google Wave
Hi Shubho - I think you need to have invites... Otherwise you just have to rely on knowing people already...
23 Oct 2009
Comments:3
Chris Hassell
The Angry Beard
(16 posts)
Chris Hassell, Creative Director at Ralph, has a beard. And he's angry far too much of the time. For health reasons he may occasionally not be angry.
Real People
I often wonder how many 'virals' have been viewed by real people. I'm not talking about those...
02 Nov 2009
Comments:0
Who needs Ad Agencies
After spending a couple of days digesting this news I'm still not entirely sure what I think about...
29 Oct 2009
Comments:0
Ok, I'll eat my face (on face)
As I've previously mentioned I'm not a big fan of face-on-face. This is perhaps just me, I don't...
28 Oct 2009
Comments:0
FADI SHUMAN
eCommerce Kung Fu
(14 posts)
Fadi Shuman, Co-Founder of London & New York based creative digital agency Pod1, blogs about eCommerce for Revolution
Never knowingly undersold?
John Lewis, love them or hate them, are actually doing something right. Our biggest challenge as ecommerce...
23 Oct 2009
Comments:2
Innovation in ecommerce - where's it all gone?
Whilst preparing for a recent presentation I was giving, I found myself questioning whether innovation...
14 Sep 2009
Comments:1
Shopping cart abandonment emails
According to a study by my favourite research hub Marketing Sherpa , shopping carts abandonment rates...
18 Aug 2009
Comments:1
Felix Velarde
Thinking Digital
(10 posts)
Felix Velarde blogs for Revolution
So, farewell then...
So, the time has come. Or rather, the untimely end has come. Revolution is taken off the stands, its...
20 Nov 2009
Comments:0
Here Lies the Wave
So, I've spent a week or two experimenting with Google Wave. I've had some correspondence with...
20 Oct 2009
Comments:1
Well, what a week
Well, what a week. I started out the weekend getting my solo gliding certificate, and flying my first...
20 Oct 2009
Comments:0
Gareth Jones
Digg This
(80 posts)
Revolution's editor Gareth Jones tells you what you should be looking at online
And in walks Larry...
How many billionaires does it take to brighten up a press conference? Just one: Google co-founder Larry...
20 May 2009
Comments:0
Why have Darth Vader round for dinner?
Google has launched a venture capital arm dedicated to finding the next big thing in technology. The...
01 Apr 2009
Comments:1
Hashem Bajwa
From Silicon Valley With Love
(3 posts)
Hashem Bajwa writes about digital innovation from his unique, US-based, perspective. WhoIsHashem.com
Blurring Lines Between Online & Offline
The distinction between what we label as "online" or "offline" is becoming increasingly...
26 Mar 2009
Comments:0
A Live iPhone Musical Performance
This video is a little geeky but fun and making the rounds here this week. The band "The Mentalists"...
26 Mar 2009
Comments:0
Why San Francisco?
I'm starting this blog as a way to share some of the new things we are excited about coming out of...
26 Mar 2009
Comments:0
Hugh Griffiths
Hugh Griffiths on mobile
(2 posts)
Microsoft's head of mobile Hugh Griffiths writes about the mobile industry and mobile marketing
Skype on the iPhone - Will it make a difference?
Today it was announced that the Skype client is now available on iPhone via the apps store. Given the...
31 Mar 2009
Comments:1
Digital Britain for Mobile ?
Yesterday’s news from the Mobile world included the network sharing agreement between Vodafone and O2Telefonica...
24 Mar 2009
Comments:0
Matthew Wood
Woody's Wise Words
(3 posts)
Affiliates Reap the Rewards as Voucher Code Usage Surges
An interesting week for the world of voucher codes it seems. Fresh from reading a piece in the Sunday...
19 Aug 2009
Comments:0
Transparency of Affiliate Marketing
Your Affiliate Marketing programme may be up and running, with a whole army of eager media owners applying...
21 Apr 2009
Comments:3
Woody's Wise Words
I'm flattered that Gareth & the team believe I can knowledgeably blog about the affiliate scene...
01 Apr 2009
Comments:0
Paul Mead
The Mead Feed
(3 posts)
Paul Mead, managing director at VCCP Search, provides some digital food for thought.
Wolfram Alpha, Betas and Google Killers
Note to all PR people handling the launch of a new search engine. Top priority: avoid over hyped headlines...
14 May 2009
Comments:0
Understanding what works is the best investment in a downturn
Amazon.com’s decision to end commission payments to affiliates who drive traffic directly through paid...
23 Apr 2009
Comments:0
Lack of FMCG advertising online is a failure of strategy not measurement
In typical British fashion, we don't like to spend too much time focusing on good news - even in...
06 Apr 2009
Comments:0
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