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"Insuring" Brands Battle It Out On TV

by Mel Carson, 07 September 2008, 14:04
Watching television over the last few weeks I’ve seen a number of ads with clever tactics to drive users to their sites. Direct Line is telling people to remember that you won’t find them on price comparison sites and that their best prices are found...
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The difference between Reputation and Image

by candace kuss, 05 September 2008, 20:48
To kick off this blog, I should note that I've spent many years happily producing work (mostly digital) for big brands. With the best clients, it's always a privilege to act as brand steward — helping to build a winning image for their products...
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Who's paying the cost of the Standard's free giveaway?

by Rich Sutcliffe, 05 September 2008, 17:00
If a dress cost less than a tenner you have to ask questions about who is being exploited along the chain to produce it so cheaply. And as Primark found to its cost when Panaroma did a bit of digging into the retailer's sources, keeping track of your...
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MOST DISCUSSED

If you heard a friend had landed a job at the Playboy mansion, your first question probably wouldn’t be “What’s the pension plan like?”

Or how advertising people could have a much better life on far less money. I am old enough to remember a time in London when friends would spend the odd evening trying to work out what our contemporaries were earning. Back then, someone’s salary...
 

Who make better planners? Planners or creatives?

This was the debate at the IPA on Monday evening. David Golding vs Dave Trott. And, my sweet Lord, was it good! Quite possibly among the best single hours I have spent at an event in my working life. I also however have a slightly odd take on this argument...
 

Anti-Facebook viral anthem to take web by storm

The backlash against Facebook appears to be growing if this humorous viral is anything to go by. It lists all of the reasons why the social networking site has becoming so annoying and looks set to take the web by storm. It has been produced by Rebel...