This is generally what I thought people in advertising did most of the time. Came up with ideas to get women generally to part with items of their clothes and call it work. Maybe I'm thinking of another industry? Anyway, some wag has come up with a "quirky twist on regular tanning, Tanvertising". Yes, it's ads on the back of half-naked women (not men as that wouldn't work).
I'm possibly being overly harsh on the ad industry, I must be a cynic, but I guess it is summer and you need scorching summer stunts... enter UKTV Gold.
It hired Brighton students for the stunt, with three having British comedy stars stencilled on their back to mark the launch of "Summer of Funshine, UKTV Gold's summer comedy schedule".
You can just about make out who the faces are supposed to be, but if you can't they're promoting UKTV comedy classics such as 'Only Fools and Horses', 'The Vicar of Dibley', 'Open All Hours', 'Blackadder', 'Little (there's only one joke in the village) Britain' and 'The Office'. Two of those count as comedy.
UKTV Gold says it plans to "sponsor" students nationwide beginning on the South Coast, from Brighton to Bognor Regis, before going over all of the country, except maybe Scotland for obvious reasons.
Anyway, job done, I'm blogging about it and Brighton is looking jolly nice and I am clearly in the wrong job.
Is that Winston Churchill on the last model's back?
I thought one of them was Rupert Murdoch...which sounds weird, but he has kept Page 3 going all of these years.
I don't belieeeeve it!
Silly season begins...
The one on the brunette's back looks like Gerry Moira
Gordon Macmillan
Blogging for:
Member since: 03 Jun 2008
Last login: 27 Aug 2008
Total Posts: 1,047
