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Video Interview - Ben Chapman - BBC Radio 1 - Social Media

by Mel Carson, 07 November 2009, 16:56

More social media insight! This time from Ben Chapman who heads up interactive for BBC Radio 1 . In this 12 minute interview he serves up how they use digital to enhance radio for their 11 million weekly listeners.

Amazon opens up affiliate marketing on Twitter

by Caroline McGuckian, 06 November 2009, 17:04

So it may only seem like five minutes ago but all the way back in July I commented on Amazon's policy of rejecting affiliate commissions for sales generated through social media , specifically Twitter, in part due to a clause that requires sales to...

Consumers show web is King

by Graeme Crossley, 06 November 2009, 16:29

With Christmas just around the corner, we are urging retail brands in particular to take stock of the changes happening in the sector and adapt their strategies to take account of the multiple influences that are now affecting consumer purchase decisions...

Cost-cutting at Dentsu boosts profit forecast

by BOB WILLOTT, 06 November 2009, 15:02

Dentsu, the leading Japanese listed marketing group, surprised the industry this morning by upgrading its profit forecast for the year to 31 March 2010 by 44% from ¥11.4 million (£76 million) to ¥16.4 million (£110 million). The increased profit is expected...

Ex McKinsey consultant gets Media Square chief executive post

by BOB WILLOTT, 06 November 2009, 13:50

The former McKinsey management consultant brought in two years ago to rationalise AIM listed marketing group Media Square under its executive chairman Roger Parry will take over as group chief executive next January. Parry will then become a non-executive...

More pay walls – Emap makes its pitch/readers respond

by Gordon Macmillan, 06 November 2009, 13:42

There are some interesting comments cropping up on Retail Week's blog about its plan to charge readers £150 and put some online content behind a pay wall on November 13. In the blog post Retail Week editor Tim Danaher makes his pitch to the magazine...

My thoughts on the twins

by Jeremy Lee, 06 November 2009, 13:12

Gordon Brown, who apparently can't be bothered to get in touch with the families of British soldiers killed in action but was able to express concern to Simon Cowell for Susan Boyle's welfare, has weighed into another crucial topic that is dominating...

Brevity is the soul of wit

by Lolly and Nat, 06 November 2009, 11:13

We've been going to an amazing sketch-writing course on weekends. It involves watching classic sketches from Smack the Pony and Monty Python, laughing a lot, and then analysing why. So it's basically heaven. Oh and then we have to improvise on...

Helping who, exactly?

by Mark Roy, 06 November 2009, 09:18

Another week, another round of bank bail-outs. The latest cost to UK taxpayers? £30.5 billion. That’s around £500 for every person in the country. Seems like rather a lot to pay for three new high street banking brands, which may or may not be viable...

Heroes of The Mobile Screen Conference- Dec 7th

by Belinda Parmar, 06 November 2009, 09:10

I'll be speaking at Heroes of the Mobile Screen on Dec 7th at the BFI SouthBank which is taking an in-depth look at what's really going on in the world of mobile. Its going to be a fantastic event with speakers and panelists from across the globe...

Most discussed

French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

by CHRIS ARNOLD, 29 June 2009, 01:21

It’s one thing for a French energy company to hijack the Union Jack for greenwash purposes but to take the ad campaign (or something very much like it) of a genuine green electricity company, Ecotricity, has really inflamed green minded consumers. EDF...

The Politics of Losing

by Dave Trott, 06 May 2009, 09:45

A few years ago, the LibDems asked some people from the media to a meeting to discuss how we could help them do better in an election. I listened to everything everyone said, but it just seemed more of the same. They wanted some quite nice posters and...

The truth about awards

by Dave Trott, 07 April 2009, 12:12

When I was a junior copywriter at BMP I used to get furious at the D&AD Awards. Usually because the work that won didn’t live up to D&AD’s original maxim: STIMULATION NOT CONGRATULATION. The jury always got it wrong. I thought they were bent,...

Why would you follow a Celebrity on Twitter

by Gordon Macmillan, 04 February 2009, 12:24

Good blog post on the Guardian today, on social media (Bobbie Johnson "I've had it with social media") and the incessant chatter it creates. One elements of that, particularly with Twitter, is celebrities. Who follows these people and why...

Please can you refute this argument.

by Rory Sutherland, 14 November 2007, 21:18

I have suddenly conceived the insane notion that brands are good for the environment. Can this possibly be true? It is now common to ask why property prices in Britain are so high. Another way of phrasing the question might be to ask why - at least from...

I am a PC

by Belinda Parmar, 08 December 2008, 09:07

At first when I heard about the Microsoft "I am a PC" ads, my first instinct was that the world's biggest computer company should not feel the need to respond to Apple's "I'm a Mac and I'm a PC" ads which had aired...

Who make better planners? Planners or creatives?

by Rory Sutherland, 06 August 2008, 01:40

This was the debate at the IPA on Monday evening. David Golding vs Dave Trott. And, my sweet Lord, was it good! Quite possibly among the best single hours I have spent at an event in my working life. I also however have a slightly odd take on this argument...

WE'RE CLOSING.

by robert campbell, 04 October 2009, 20:04

We've had a fab five months. We've got a great bunch of people working here, and a client list that we're very proud of.... Thomas Cook. Jackpotjoy. The Outdoor Advertising Association. BUPA. Ealing Studios. A major charity who we have to...

If you heard a friend had landed a job at the Playboy mansion, your first question probably wouldn’t be “What’s the pension plan like?”

by Rory Sutherland, 15 July 2007, 12:31

Or how advertising people could have a much better life on far less money. I am old enough to remember a time in London when friends would spend the odd evening trying to work out what our contemporaries were earning. Back then, someone’s salary...

Love as violence

by Dave Trott, 28 October 2009, 14:00

R.D. Laing was an unconventional psychologist. One of the thing’s he talked about was ‘love as violence’. That is what we do to our children. Because we want what’s best for them, we go beyond simply loving them. We equip them to survive in the world...