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The tortuous evolution of CSR

by Alan Mitchell, 09 February 2010, 18:16
There is (hopefully) a point in exploring ‘win-win’ to the depth I’ve been going at it. The aim is to flesh out a useful workable alternative to a rule of thumb that’s dominated the business world (disastrously) for decades: 20 th century economists’...
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Today is Safer Internet Day 2010 - what can YOU do?

by Tia Fisher, 09 February 2010, 10:52
Today is Safer Internet Day 2010. Organised each year by Insafe , and coordinated in the UK by CEOP , Safer Internet Day aims to promote safer and more responsible use of online technology and mobile phones, especially amongst children and young people...
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Falling in love with Google

by TESS ALPS, 09 February 2010, 10:39
One of the regular taunts Thinkbox gets is that Google has become the biggest brand in the world without using TV advertising. We usually respond by saying a) no-one says you can't build a brand without using TV, it's just easier and quicker if...
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Udder-ly lovely design

by Greg Taylor, 09 February 2010, 10:24
This is a lovely little piece of packaging design. The udder shapes reinforce the link between the source of the liquid and the end product. Not sure we’ll ever see this on shelves as it seems to be a student prototype, but a very neat way of shaking...
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Google to add social media to Gmail to rival Facebook

by Gordon Macmillan, 09 February 2010, 09:46
Google is reported to be set to add social media bells and whistles to Gmail in an effort to take on Facebook and Twitter. Google will add status updates to Gmail as well as photo galleries and other sharing options, according to a report in the Wall...
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Super Bowl, Slapheads and Cows with Jackets.

by Ivan Clark, 09 February 2010, 08:57
Rarely is advertising of sufficient interest to make the pages and airwaves of the World’s media. However, I doubt there are many of you who don’t know it cost around $3 million to buy a 30 sec slot in this year’s Super Bowl, so well was it covered in...
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GINGERS HAVE SOULS SERIOUSLY

by Chris Quigley, 09 February 2010, 08:52
Everyone's done it. Whether out of malice or light-hearted ribbing, everyone's made fun of a ginger. Or should I say GINGAAAAA. A couple of weeks back, all this ginger-baiting got too much for one young (and disturbingly angry) American kid who...
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Media Square: Every little helps…a little

by BOB WILLOTT, 09 February 2010, 08:47
This morning Media Square announced details of one of the two disposals it has been promising for many months (see When will Media Square provide some good news? ). It’s conditional and modest, but – as the saying goes – every little helps. The company...
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Cheap shot Trott

by A Different Hat, 08 February 2010, 22:34
Why did our Dave take a pop at Rory Sutherland last week? Here’s what he said: “Rory Sutherland is a brilliant speaker, a cross between Stephen Fry and Boris Johnson. Rory is President of the IPA. His current passion is to encourage Behavioural Economics...
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You're a left wing iPhone using pinko

by Gordon Macmillan, 08 February 2010, 14:50
No seriously it's true that's just what you are according to some new research that found the left favoured iPhones while the right favours the Blackberry (that hissing you heard just then was me dropping my 8500 into my tea). The research was...
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Most discussed

French EDF hijacks British flag and uses Ecotricity’s idea for Green Britain Day

It’s one thing for a French energy company to hijack the Union Jack for greenwash purposes but to take the ad campaign (or something very much like it) of a genuine green electricity company, Ecotricity, has really inflamed green minded consumers. EDF...
 

The Politics of Losing

A few years ago, the LibDems asked some people from the media to a meeting to discuss how we could help them do better in an election. I listened to everything everyone said, but it just seemed more of the same. They wanted some quite nice posters and...
 

The truth about awards

When I was a junior copywriter at BMP I used to get furious at the D&AD Awards. Usually because the work that won didn’t live up to D&AD’s original maxim: STIMULATION NOT CONGRATULATION. The jury always got it wrong. I thought they were bent,...
 

Why would you follow a Celebrity on Twitter

Good blog post on the Guardian today, on social media (Bobbie Johnson "I've had it with social media") and the incessant chatter it creates. One elements of that, particularly with Twitter, is celebrities. Who follows these people and why...
 

Please can you refute this argument.

I have suddenly conceived the insane notion that brands are good for the environment. Can this possibly be true? It is now common to ask why property prices in Britain are so high. Another way of phrasing the question might be to ask why - at least from...
 

Who make better planners? Planners or creatives?

This was the debate at the IPA on Monday evening. David Golding vs Dave Trott. And, my sweet Lord, was it good! Quite possibly among the best single hours I have spent at an event in my working life. I also however have a slightly odd take on this argument...
 

I am a PC

At first when I heard about the Microsoft "I am a PC" ads, my first instinct was that the world's biggest computer company should not feel the need to respond to Apple's "I'm a Mac and I'm a PC" ads which had aired...
 

WE'RE CLOSING.

We've had a fab five months. We've got a great bunch of people working here, and a client list that we're very proud of.... Thomas Cook. Jackpotjoy. The Outdoor Advertising Association. BUPA. Ealing Studios. A major charity who we have to...
 

Advertising doesn't work like we think it does

A couple of years back, I noticed a lot of stories in the paper about a split in the Church of England. Apparently, the C of E had run a campaign that had caused a controversy amongst bishops. I was quite surprised the C of E had such a high profile....
 

If you heard a friend had landed a job at the Playboy mansion, your first question probably wouldn’t be “What’s the pension plan like?”

Or how advertising people could have a much better life on far less money. I am old enough to remember a time in London when friends would spend the odd evening trying to work out what our contemporaries were earning. Back then, someone’s salary...

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