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Dave Trott's Blog - Use your loaf

We were on holiday in Umbria, and we were driving to a medieval, hilltop city called Cortona. So we put it into the SatNav and followed the directions.

 

 Also on Dave Trott's Blog:


George Parker - The social networking circle-jerk

Readers of my US blog, AdScam, were informed yesterday that I have given up on Twitter. Why? Because in the last few days, I have had dozens of emails from very pissed off people asking why I am bombarding them with shitty emails flogging everything from insurance to condoms. 

 

 

Also on MadScam:


Chris Arnold - Check out Google today

What  a brilliant visualisation of the logo. The best yet. While so many brands are stuffy about their logos and actually think messing with it will open the door to others messing with it (never let lawyers have a voice in your corporation) Google likes to have fun. No wonder they are so successful.


 Also on Arnold on Ethical Marketing:


Gordon's Republic - Making sense of the Twitter explosion with geolocation

Twitter is about to make life a whole lot easier to navigate, with the introduction of what it is calling Geolocation, which will help finding meaningful information when searching (ever harder even with hashtags) a whole lot easier as the number of tweets inexorable rises.

 

Also on Gordon's Republic:


Bob Willott - Cost-cutting at Dentsu boosts profit forecast

Dentsu, the leading Japanese listed marketing group, surprised the industry this morning by upgrading its profit forecast for the year to 31 March 2010 by 44% from ¥11.4 million (£76 million) to ¥16.4 million (£110 million).

 

 

 

Also on the Bottom Line:


Chris Quigley: Balls out brand borrowing

I've been over in NYC for the last couple of days, and whilst out in Soho spotted an overly enthusiastic girl selling Obama Condoms.  Her pitch was pretty tight - buy one for $5 or go for the ultimate triple stimulus package for $10.  I went all out for the $10 stimulus deal.  Bang!

 

Also on Rubbertopia:


IAB Blog: Adverts around computer games

If it wasn’t already abundantly clear, I’m a technology addict. I’ve had a Wii and Xbox 360 for a couple of years now, and last week I was given a Playstation 3 for my birthday. I’m not the only person that loves games, millions of people spend hours every week playing them.


Also on IAB Blog:


The Thinkbox Blog - Most irritating things in media. No. 3 in an occasional series: 'Passive'

In media, we like to create either/ors. Different media are generally pushed (or pulled of course) into various binary oppositions. As well as push/pull, we have lean forward/ back; interruption/engagement; new/old; and, today’s niggle, passive/active.


 

 

Also on the Thinkbox Blog:


Reputation v Image - Time to rebrand Cannes Lions

Sitting in my inbox is an email from the organizers asking, “How can we make Cannes Lions even better?”

Also on Reputation v Image:


Alan Munro's Blog: Some things you just need to get right

Today at 1pm, I went to collect the Euros that I'd ordered using the Post Office's Travel Money service. The online experience had all gone very smoothly, I got a decent enough exchange rate and the service guaranteed to have my money round the corner at my local post office by 1pm the next day.

 

Also on Alan Munro's Blog:


Comment Central - Brand Republic's open access blog

Comment Central is designed for anyone on Brand Republic to post genuine opinion pieces and air industry insight that is of interest to the wider marketing community. It isn't for self promotion and is strictly moderated.

Latest Post: It'll end in tears if you're just going to Tweet around


Also on Comment Central:


Mark Roy - Helping who, exactly?

Another week, another round of bank bail-outs. The latest cost to UK taxpayers? £30.5 billion. That’s around £500 for every person in the country.

 

Also on DM, Data and Beyond:


Digital Blogger - iTunes kiosks coming to an airport near you?

Also on Digital Blogger:


Frukt on Music: The two faces of Google in music

As hard as it is to predict who the winners will be when the inevitable rationalisation takes place within the increasingly cluttered ad funded / music subscription market place, it's a fairly safe bet to suggest Google will still be in a strong position.


 

Also on Frukt on Music:


Louise Kennedy - Community brands

As social networking continues its growth and appeal in new areas, the idea of community brands is gaining pace.  Traditionally buying into a brand meant that you were part of that community.  You are a  Tesco shopper, a Louis Vuitton advocate etc.

 

Also on Brand New:

 

Belinda Parmar - Technology & fashion: A match made in heaven or hell?

Last week Dell hosted an event intended to unite the worlds of fashion and technology bloggers. Their goal was to discuss how technology could be re-positioned as fashion in order to sell it to women.




 

Also on Lady Geek:


Greg Taylor: Drink positive

From France to Fiji, bottled water brands rely on spring-based provenance to lure customers.

 

Also on the Daily Poke:


Lisa Devaney - Blog Action Day 2009 takes on climate change

 

 

 

 

 

Also on Quick Peeks:


Dice Man: About Time "Die Zeit" takes Frankfurt Bookfair and Essen Spiel by storm

Also on Dice Man:


Brian Millar - Liverpool St moonwalk: origins of the meme

Also on Too Smart For Advertising:


Tim Milne explains why Google is like Argos

Argos shuns the familiar retail format in favour of a strange lobby arrangement consisting of little more than a few catalogues and a counter dispensing a peculiar array of boxed goods. Shopping at Argos is an oddly furtive experience.

Also on Matterbox:


Guru in a Bottle - Living in the age of extreme

Also on Guru in a Bottle:


James Cooper - Lauren Luke: The Real Deal

 

 

 

 

 

Also on Three Minute Happiness:


 

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