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Dave Trott's Blog -Creatives don't understand selling

Mike Greenlees used to tell me he hated presenting ads with creatives in the room. He said one of the worst to present ads with was David Abbott. I asked him why. 

Also on Dave Trott's Blog:


Gordon's Republic - The verdict on Apple's iPad - the view from the blogs


Twitter has stopped growing (maybe) having peaked in July 2009 and not reached those highs again. That heady summer when it seemed that every news story going had to mention Twitter and ideally Stephen Fry.

 Also on Gordon's Republic:


Bob Willott - Optimistic noises from Next Fifteen

Bucking the trend of economic gloom and agency redundancies, share prices of most UK marketing services companies showed big rises in 2009.

 

 

 

Also on the Bottom Line:


George Parker - Lemonade… The Must-See Movie!

Here in the US, AdAge has just put out its “Annual 2010” issue, which gives all kinds of boring stats about the current pathetic state of the ad biz in America. However, the one that really stands out is the number 187,500… because that’s how many people in advertising and media have lost their jobs since December 2007.

 

 

Also on MadScam:


Chris Arnold: "Apply now! 4 week course at NASA and a guaranteed job as a rocket scientist"

Constantly I’m shocked at how others see our business and how they think anyone can do it. We all know that most clients think they can write copy, and some even think they can art direct, but these pale by comparisons to those seeking government funding to get kids off the dole and offering kids false hope.


 Also on Arnold on Ethical Marketing:


Chris Quigley: TweetBeat - the weird and wonderful world of tweeting policemen

At the weekend I became weirdly obsessed by following Policemen on Twitter. I don't know why or how - but I did. Maybe it's something to do with the fact that my grand father was a policeman.


Also on Rubbertopia:


IAB Blog: Bullet in the head

So, Rage Against the Machine beat Joe McElderry to become the UK's Christmas number one. There's been enough column inches wasted already discussing the implications of this somewhat odd development so I won't be adding my tuppence worth.


Also on IAB Blog:


Alan Munro's Blog: Some things you just need to get right

Today at 1pm, I went to collect the Euros that I'd ordered using the Post Office's Travel Money service. The online experience had all gone very smoothly, I got a decent enough exchange rate and the service guaranteed to have my money round the corner at my local post office by 1pm the next day.

 

Also on Alan Munro's Blog:

 

The Thinkbox Blog - Searching for TV Yodas we are

We’re now at roughly the half way stage in our annual (well, second) ad industry TVIQ competition and patterns are starting to emerge about which sectors of the industry have more TV nous.

 

Also on The Thinkbox Blog:

 


Comment Central - Brand Republic's open access blog

Comment Central is designed for anyone on Brand Republic to post genuine opinion pieces and air industry insight that is of interest to the wider marketing community. It isn't for self promotion and is strictly moderated.

Latest Post: The Voucher Revolution


Also on Comment Central:


Mark Roy - F-Mobile

A pox on T-Mobile for allegedly selling the personal details of thousands of customers to rival companies, in my opinion. Henceforth they should be known as F-Mobile, I reckon. ‘F’ as in fail - both the standards and responsibilities required under the Data Protection Act and its otherwise innocent, unsuspecting customers.

 

Also on DM, Data and Beyond:


Frukt on Music: About face: beyond endorsements

A couple of interesting research studies into celebrity endorsements have surfaced of late, prompting us to look again at the role of endorsements in music.  A new Adweek Media/Harris Poll, investigating the persuasiveness of celebrity endorsements, offered an insight into the most effective routes to market.


 

Also on Frukt on Music:


Belinda Parmar - N900 is a star in the Nokia family

After the disappointing N97 it was all to easy to dismiss Nokia as a fading star of mobile phone design. The flagship which failed to float was the perfect excuse for a whole horde of doomsayers to predict the end of the once-greatest mobile company.


 

Also on Lady Geek:


Greg Taylor: Car-parks start earning their keep

Home Depot may be struggling, but it owns a lot of land – up to 15 acres per store, including vast parking lots. Now it hopes to cash in on all that sprawling vacant asphalt by selling off lots to other retailers.


Also on the Daily Poke:


Lisa Devaney - Celebrating the heroes of the mobile screen

This Monday the world's leading contributors to mobile technology will gather at the BFI Southbank to celebrate an industry that is transforming how we connect with each other, access the Internet and entertain ourselves with the Heroes of the Mobile Screen event, in conjunction with Mobile Monday.


 

Also on Quick Peeks:


Dice Man: Is Avatar anti-imperialist or just aimed at global audiences?

Also on Dice Man:

 

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